On 18 February MailChimp launched version 8, with the aim of providing more users with more power in a similar way to Facebook Business Page Admin roles. If there’s one thing MailChimp are good at, it’s user participation! And they actually listen too. Despite a user database of over 2.5 million users with a wide range of needs and motivations for using MailChimp, they still collated all of the email feedback concerning access control, permissions, multi-user accounts, workflow, etc. and from that implemented these new permission levels and streamlined multi-account log-in (which has replaced Account Keys).
And they won’t stop there. As with all versions of MailChimp, v8 is a work in progress and beyond live they plan to further refine it and react to customer feedback to hone the offering.
Their mission was to optimise this new functionality for a smorgasbord of different users, such as large organisations with multiple employee usage and SMEs who outsource their Social Media management to PR Agencies, Online Marketing specialists or Virtual Assistants.
The Four Permission Levels
Admin: Highest level access to everything in MailChimp – account settings, billing info, account deletion, user permission access, etc. Admins are the only accounts that can invite other users. Only Admins have permission to export lists, so any link to that area will be hidden.
Manager: Can create campaigns, view lists and reports but can’t access account settings or billing, export lists or invite other users.
Author: Can create campaigns and design/edit templates, but cannot send them. Useful for say an in-house designer/writer or outsourced agency. Will not be able to see ‘Send Now’ or ‘Schedule for Later’ buttons – they will instead have an ‘I’m Finished’ button which will send a note to Managers and Admins so that they can log in and send the campaign.
Viewer: Only has the ability to view campaign reports.
Whatever permission level you are granted, if you manage multiple MailChimp accounts you will be able to use a universal MailChimp username and password to access them and on log in see a screen where you choose the account you need to work in:
Logging in and switching accounts
The same applies to switching accounts – simply hover over the account dropdown at the top of the screen to select which account you wish to work in.
You will also see that MailChimp have made a change to your display name too. Instead of your username you will now see you email address or name/company. They have introduced this feature to help you distinguish between your different accounts in MailChimp.
Account Keys converted into Admin-level users
Account Key holders are equivalent to Admins for your account, they will automatically be converted over to Admin level users, so if you don’t want this level off access, sign, log into your account and revoke any keys that are no longer in use or you just simply don’t want to be used anymore. Equally, you should also change the permission levels for any users that you don’t want to be an Administrator of your MailChimp account.
Other points to note
MailChimp’s API, Mobile Apps and third-party integrations that use our API will only function properly with Admin level access – Non-Admins will simply receive an error message if they try to access via one of these three channels.
So that’s about it on the new permission levels feature in MailChimp. If you’re not already using this fantastic, highly intuitive, uniquely user-centric, not to mention FREE (for up to 2,000 contacts) email marketing platform, isn’t it about time you did?
What do you think of MailChimp’s latest features – golden geese or lead balloons? I’d love to read your comments below!