In the final part of this four-part blog post I talked about Tabs & Apps, Advertising & Promotions, Check-Ins, Facebook Notes and Facebook Analytics. So, here goes with Part 4 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!
# 16. Import Contacts/Invitations
As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point # 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions and which also helps non-profits to garner support. After all, word of mouth is the oldest form of marketing in the world but arguably still the most powerful, right?
There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.
# 17. Link Your Business Page To Twitter
If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. Not only is this a quick win but you are working smarter as you don’t have to update both channels with the same content. Be mindful however if you use the HootSuite Social Media Dashboard that you don’t post to both Social Media channels otherwise even the most diehard Fans will quickly turn off if they are seeing double every time!
# 18. Unique Username
A unique username or Vanity URL, such as facebook.com/example will also assist with your search ranking and make your company name synonymous with Facebook, especially valuable if this is also your brand/product/service.
Much as you would add your current job to your Facebook Profile if you were an employee, you also have the facility to add your Business Name to your Profile with a link to your Business Page (please note that this will not link your Facebook Profile and Page, merely show where you work).
# 19. Analyse Your Page’s Activity
Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet and email it.
As defined by Facebook, “Insights provides Facebook Business Page owners…with metrics around their content. By understanding and analysing trends within user growth and demographics, consumption of content, and creation of content, Business Page owners…are better equipped to improve their business with Facebook.”
Ultimately, Facebook Insights provide a platform for something you should really be checking anyway – what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.
Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!
Click here if you missed Part 3 of Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!