Become a Reporter – much the same as Facebook’s ‘like’ button, you can ‘follow’ your favourite companies and receive automatic updates in your LinkedIn feed. Join and contribute to forums and discussions as these will increase your web presence
Status Updates – utilise LinkedIn’s Company Status Update will enable you to engage directly with followers. Vary your status updates – in one post, you could share an article link to press coverage or industry news and in another highlight a new course or ask followers to participate in a Poll or forum discussion, for example. Follow the Updates of other businesses or individuals to build new connections and discover what people in your industry are sharing and incorporate keywords relevant to your business wherever possible…..