Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.
2. Targeted Messaging
Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.
3. Ready Referrals new prospects make
One-click forwarding to friends – e-Newsletters empower your loyal customers to give their contacts a no-obligation insight into your business who can then also sign up via your website’s ‘Join My Mailing List’ button – you then have the opportunity to convert them into loyal customers too!
4. Call to Action
Give your contacts a reason to visit your website – include your latest blog posts in your Newsletter – but only the first sentence or two, mind. They’ll then want to click on the link to ‘read more’ on your site
5. Real-Time Delivery
Schedule your e-Newsletter to arrive in your contacts inboxes when you know they’re likely to be checking it. This will maximise the likelihood of them reading it and taking action, either themselves or by forwarding to a friend.
6. Tracking Devices
Once you’ve sent your Newsletter, you’ll be able to see who opened your email and who forwarded it to a friend, among other things. You’ll also be able to see who clicked on links in your email (e.g. to your blog posts) so that you can understand which content resonated the most with people and what you might need to tweak or exclude/target at a particular list next time.
7. Paperless and Postage Free!
Unlimited Newsletters, No paper cuts, stamps to lick, envelopes to stuff or paper to print out!
Whether or not you still consider Email Marketing to be a useful tool for your business after reading this, email remains the main form of contact for most of us – just look at these statistics:
- 96% of internet users’ main reason for being online is email
- 53% of business users check their email six or more times during the working day
- 42% of business users check their business email while on holiday
- 34% of internet users check their email continuously throughout the day
Don’t estimate the power of a captive audience – attractive, professional looking Newsletters and compelling copy will keep them coming back for more! What do you put in yours – I’d love to read your comments below!