Google Plus is the New Social Media Kid on the Block – it has only been in operation since June 2011 and is already the fastest-growing Social Network ever launched. More than 500 million people have upgraded, 235 million are active across Google and 135 million are active in just the stream.
Google Plus is now hot on the heels of the likes of Facebook, Twitter and LinkedIn and even added its own Company Page feature in addition to a Google Plus profile to rival these. Although Facebook is still the clear leader of the Social Media platforms for businesses, Google+’ USP is the ability of Google to synchronise search and Social Media into one package and give the other big Social Media players a run for their money.
Launched just last week (6 December 2012), Google+ Communities is the search engine giant’s newest tool:
From photography to astronomy (and everything in between), Google+ has always been a place to crowd around common interests and meet new people. What’s been missing, however, are more permanent homes for all the stuff you love: the wonderful, the weird, and yes, even the things that are waaay out there. With Google+ Communities there’s now a gathering place for your passions:
- Discussion categories to find the conversations you care about most
- Public or private membership for groups – from local neighbourhoods to regular poker nights
- The ability to share with your community from any +1 button across the web
- The option to start hangouts and plan events with community members
Google+ was launched with the aim of making online sharing as meaningful as the real thing, because the boffins at Google felt that online tools often miss the subtlety and substance of real-world interactions – this ethos has now followed through into live hangouts, the sharing of awe-inspiring photos and inner circles of friends, among others, which ‘help bring the nuance and richness of real-life sharing to software’.
To try out the new Google+ Communities simply click on the left-hand side of your Google+ profile page