MailChimp Monthly Makeover: January

This week, MailChimp released details of their latest changes, many of them driven by user feedback:

 1.    My Campaigns and Favorites

Within “My Campaigns” you’ll now see little heart icons – after you mark a Campaign with a heart it will appear under “Favorites”. This was introduced to help people who tend to reuse the same campaign as a template for new ones.

Top Tip: The thumbnails under “My Campaigns” and “Favorites” have little magnifying glasses next to them – hover over one of them to quickly preview a campaign:

New heart icon for favourites in MailChimp Campaigns dashboard

Recently, MailChimp made changes to make the software function better on mobile devices. Now they are working to make MailChimp usable on tablets, specifically mini tablets.

There are now two new content blocks in the drag and drop editor: Footer and Image Card.

MailChimp new image cards feature

Image Card – this is a container around an image, with a customisable background colour and a caption as in this example

Footer – previously, footers were locked at the bottom of each template. Now, MailChimp have made the footer a separate element which can be moved around and text blocks can now also be dropped underneath it.

MailChimp new column-splitting featureAnd this is my favourite new feature – MailChimp have added the ability to split text blocks into columns. Simply go to a text block’s settings and choose the column split type you would like.

MailChimp have also made it easy to add links to Facebook, Twitter, LinkedIn, etc. with the newly-added option of linking an icon to an email address:

3.    Advanced Search Filters

MailChimp new keyword search filtersMailChimp have added powerful search filters so you can quickly and easily locate old campaigns using a keyword, such as a word you used in the campaign’s subject line:

Top Tip: Type Ctrl+H on the Dashboard to see the cheat sheet of all your search options:

4.    Setting subscriber language, new language merge tags

In response to user feedback, MailChimp have added the ability to manually override and set a member’s language. Go to a member’s profile, and then you’ll see their Language settings in the side column:

There’s also a feature in MailChimp that auto-detects when your subscriber’s browser is set to a default language, enabling you to send targeted campaigns by language (click here for details).

New Language Merge Tags:

MC_LANGUAGE – used to dynamically change content based on language

MC_LANGUAGE_LABEL – a way to display the current language setting for each recipient

5.    Other new features:

  • Added an extra $category parameter in FEEDITEMS merge tags
  • API timestamps – MailChimp have added GMT notation to existing times displayed with the ability to also hover and see the time in Account default
  • Mobile Tab/options – these will now appear in User-Uploaded Templates when applicable with a “mobile” icon/badge also
  • API error codes – greater visibility in user accounts so that you can now hover over the error code to see an explanation
  • PHP date formatting can now be added to *|RSSITEM:DATE|* and merge tags
  • “Back” and “Next” buttons – MailChimp recently removed these from the bottom navigation in the Campaign creation section which proved to be a very unpopular move. They have listened to the feedback and now added this feature back
  • Relabelled the “greater than/less than” options when segmenting by custom date field – this will now show “is after” or “is before” instead
  • Updated “sent” activity in subscriber profiles to include campaign type, A/B Split + Autoresponder campaigns, A/B Split group, RSS parent campaign info, multiple auto-sends if MailChimp have them, note about 100 more recent events

3 responses to “MailChimp Monthly Makeover: January

  1. Pingback: Hooking into the MailChimp API with WordPressNot Related | Not Related

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