According to Pew Research Center. Social Media captured the world media’s attention more than any other technology topic during 2011. In their Navigating News Online report of May that year, Pew analysed the behaviour of online news, they stated that “if searching for news was the most important development of the last decade, sharing news may be among the most important of the next”.
Here are some of the headline stats. For the full report analysis, click here.
- 13% of digital news consumers follow news recommendations on both Facebook and Twitter
- 27% of Facebook news followers also get news via Twitter
- Facebook users are far more likely than their Twitter counterparts to have children (37% versus 29% for Twitter and 31% of all adults)
- Men were more likely to see Twitter as giving them a broader sense of the news (46% versus 35% who said they would get the news elsewhere)
- More than twice as many digital news consumers follow news recommendations from Facebook than Twitter
- On Facebook the news comes mostly through family and friends, whereas Twitter users tend to get the news from a broader mix
- 57% of Twitter news followers are male – versus 44% of Facebook users and 48% of the population overall
- Twitter users are also more likely to get news on their smartphones – 64% versus 47% for Facebook users
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