In Part 3 of this four-part blog post I talked about Tagging & Commenting as your Page, Google Search Results, Contests/Competitions, Business Page Admins/Owners, Featured Page Admins/Owners and Featured Likes . So, here goes with Part 3 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!
# 12. Tabs & Apps
Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!
One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook. And, since Facebook’s M.O is naturally to encourage traffic to stay within its own walls, you’re in good hands. I have chosen to utilise one of these Tabs for my Blog (in addition to the website area where it can also be displayed).
Here are some recommended Third Party App providers (which can also be found through your Page’s search box):
- Static HTML: frames (my personal favourite because all you need to do is add your URL (web address) and it will build the Tab around it)
- My Clever Agency (apps.facebook.com/timelinefangate)
- Woobox (https://apps.facebook.com/iframehost-a/) – name your tab whatever you like, fangate your content, upload images, html, or point your Business Page tab to an external site.
- Ecwid (https://apps.facebook.com/ecwid-shop/)
# 13. Advertising & Promotions
Okay, so they’re not free but Facebook Adverts still wipe the floor with many other (free) and organic techniques for growing your fan base. I’m not saying other methods aren’t as powerful, far from it, but there’s a reason you pay for Adverts – they REALLY WORK!
Facebook Adverts appear in a sidebar on the right-hand side of your Timeline (Newsfeed) right before your status bar of friends who are/aren’t online. Whilst an Advert can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.
Whilst Facebook Adverts are a paid entity and can prove expense if not managed properly, you can control your spend with a budget, start and end date and maximum price per click (if you are going down that route), etc. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also manage the Adverts from your Pages’ Admin Panel to track their effectiveness in the same way as Facebook Insights (see # 19.).
Promotions are also a paid entity but work slightly differently to Facebook Adverts in that they appear within your Page Newsfeed so appear more natural and less aggressive or targeted. And, whilst most of us know that by clicking on an advert the person who posted it is paying, this isn’t so obvious or widely known with Promotions.
# 14. I’m just Checking in!
The Check-In Tool is another fantastic feature you can utilise to encourage people to engage and interact. It’s also an easy way to provide the social proof that your Business Page is resonating with people and useful to them. In other words, those people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions.
Of course, this does rely on you having a physical location so if you are a work from home digital marketer it may not be the most useful feature but still worth knowing about and something else that is not available on a Facebook Profile!
# 15. Notes
This vastly under- utilised and valued yet fully interactive Facebook Tool can be used almost like a Blog and as another platform through which to further expand on your Products, Services or Brand. Notes are similar to Blog posts in that you can add or edit content and also avoid the 420 character restriction of a status update.
Fans can even Like and comment on your Notes and equally any Notes within which your Business Page has been tagged or commented on is accessible by you. They can even interact with other Fans about your Business Page which not only increases your Page’s exposure but also provides you with the opportunity to increase traffic to your Blog and your industry authority and credibility.
You can add comments, photos and images, tag other Fanpages, and even format the style and layout of Notes, i.e. use bold, italics, or underline, numbering, bullet points and quote blocks.
Why are they important? Well, Google will index your Notes if you have properly optimised them and increase the probability of them appearing in a Google search, which of course means an additional stream of traffic for your Business or Brand.
Several years ago you could also use the Notes feature as a bonafide blogging platform but this seems to have been buried by the updated Newsfeed. There are rumours however that Facebook will revive the blogging functionality of Notes so watch this space for developments!
Do you use the Facebook Notes tool – if so, what for?
Are you in the Facebook Profile or Facebook Business Page camp? What other advantages or disadvantages have you encountered with both? I’d love to hear your experiences!
Click here if you missed Part 2 of Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!
- 25 Things that Make You Look Dumb on LinkedIn (blogs.constantcontact.com)
- Shutterstock Deal Provides Companies With Free Facebook Pictures (socialmediatoday.com)
- The Latest Tweaks to Facebook’s Newsfeed (socialmediaclub.org)
- Internet Marketing Company fishbat Analyzes the Effects of Facebook’s New Newsfeed filter (prweb.com)