Writing content for the web means different things to different people but generally falls into two camps:
1. Journalism – contributing articles to e-Zines, journals and pages online without necessarily having even a basic understanding of HTML. Pieces are generally sent to the publisher who will add the necessary images and micro-content (the background language required to optimise the site for search engines).
2. Technical Writing – sophisticated technical skills which overlap with web design and marketing. Whilst our writing skills and abilities our what underpin our excellent service and quality of work for our clients, as web designers we also possess the skills required to succeed in online. Whatever your requirements, we can provide valuable support to your existing marketing, business and IT systems.
|Edit print documents for publication online|
|Edit webpages for on-screen readability|
|Evaluate websites for readability, legibility, findability, usability, interactivity & credibility|
|Proofread final draft of webpages|
|Research, Write and edit web and intranet content from scratch|
|Write material for e-zines|
|Train other staff Writers|
|Optimize web pages for search engines|
|Write content for Meta keyword and description tags|
|Write long desc for images, frames and iframes|
|Write titles, content for meta keyword and description tags|
|Write alt-text for images|
|Write content of noframes tags|
|Write long descriptions for images, frames and iframe tags|
|Content Writer||Copy Writer|
|Write copy for the purpose of selling, advertising or marketing a business, person, product or service, opinion or idea|
|Persuade the reader to purchase whatever the copy is selling, advertising or marketing|
|Write direct response mail. sales letters, postcards, catalogues, billboards, taglines, jingle lyrics, TV/Radio scripts, press releases, etc.|
|Specialise in providing relevant content for websites and other online arenas such as e-Books, whitepapers, ezines, newsletters, email marketing, etc.|
|Produce content that is rich in keywords or focused on SEO, i.e. containing relevant keywords and phrases most likely to be entered by users in searches related to the website|
|Create content that allows the site visitor to quickly locate and disseminate they need quickly and efficiently|
|Produce content to entice and engage visitors so that they continue browsing the site or return on one or more separate occasions|
Yes. Whilst we specialise online, we do write copy both for the internet and print (offline), such as newsletters and brochures. We also offer a proofreading and editing service for existing offline copy. We can also rewrite offline content for the web, for example existing newsletters, whitepapers, etc. you may wish to publish to your website.
The average person has a very short attention span, more so when they are online, where they will ‘view’ or skim read content for a quick answer. As skilled content writers we understand how to format text for the screen, how to use a style that is accessible to a wide audience and how to publish graphics in an acceptable form, i.e. formatting large blocks of text to break it up with columns, images, bullet points, sub-headings, etc.
Social Media sites enable us to maximise your publicity and increase the number of opportunities for your content to be shared by others.
Yes, absolutely – the ability to incorporate your keywords is an important part of any writer’s arsenal nowadays and should be a given. Any reputable content writer should ask which keywords (even better long-tail keywords) you would like to focus on in the piece they are writing for you. We go the extra mile and include a free keyword research service for you because in our opinion keywords in a document or piece of writing destined for the internet cannot and should not exist without them. If for any reason your content writer does not request this information from you at the outset, then tell them. Make it clear which you need to be incorporated and any variations.
There are a number of tools available to verify that content is unique and, equally importantly, non-duplicate. There is nothing that Google and the like dislike more than duplicate content and they will downgrade your search ranking if they find any. At Articul@te we use Copyscape, very reputable and popular online-based software which screens content for plagiarism which scans for potential content matches online and will alert us if any are found, enabling us to verify whether or not a piece of content writing is unique.
We recognise that in most cases, when a business outsources written content to a professional content writer, they want the reassurance that they will be the sole copyright owner of that work. We often write for publishers of well-known, high volume websites who regularly publish our own articles so we are quite used to them demanding an exclusivity clause, where a condition of publishing is that the content we write has no been published elsewhere and is exclusive to them. So, we are very happy to oblige if you require this for the content writing we produce for your business!
As far as we are concerned, if you wish to be the copyright (not to be confused with copywrite!) owner of your content writing regardless of who create it, then so be it. Professional content writers are accustomed to (or if they aren’t, they should be) agreeing that the content they write is legally the property of the business they are writing for, so don’t be afraid to ask.
At Articul@te a substantial proportion of content we create is ghost-written, i.e. the client can legally put their name on it as if they wrote it themselves, so none taken if you do ask us! In fact, we also have our own set of guidelines which both Articul@te and the client sign at the start of a contract but feel free to supply your own if you would prefer.
In short, no and why would it providing the content is high quality and offers something of value to the reader, then it makes little difference whether you or someone else has actually written it. The end result is still the same. Another way of ensuring this is of course to ensure that the content writer you choose can mimic your tone or voice, develop one for you, or write using one which accurately and appropriately reflects the ethos, mission and philosophy of your business. It is however a good idea to review any piece of writing that you’re going to use for your business to ensure it is in line with.
Why not compile some [guidelines] for content writers to adhere to which helps ensure that they are producing content in line with your requirements.
Have we answered your question? Think we’ve missed something which others would find helpful? Email us with your questions and we’ll reply back with the answer.