Better Business Blogging (part 2) – Why, When, How

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A Note on WordPress

WordPress is one of the most popular blog-publishing applications in the world used by millions of individuals, businesses & organisations. It allows up to 10 users – enabling different people to post different blogs at different times. Each user may be authorised with different privileges, e.g. publishing, editing, etc. It integrates elegantly with Facebook, Twitter, LinkedIn and other platforms. You may use templates, search-engine friendly links and widgets (drag-and-drop sidebars, Facebook Like boxes, etc.)

It automatically skim reads your content and suggests relevant or popular keywords (as do Podcasts) to tag your articles with. You can publish material retrospectively based on original date, e.g. existing testimonials/blogs. You can make special blogs ‘sticky’ – which means you can choose what to promote regardless of publishing date and it give you free analytics to measure the impact of your blog and traffic to your website.

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Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 1 of 4)

fb pageI was compelled to write this four-part blog post after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

In the process of writing, this has grown from an initial Blog Post to a four-part series of Posts because I just kept thinking of more compelling reasons for using a Business Page rather than a Facebook Profile. So, here goes with Part 1 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

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Seven Reasons Why Emotions Are Still Being Ignored In Business – GUEST POST on HR Review

hr reviewAs consumers we continually make emotional decisions yet many businesses operate on the premise that all customers are rational and logical and buy based on Product, Price, Place and Promotion. Why is it that the heart of the same person brought to tears by a tragic story in the news can turn to stone as soon as they walk into the office on a Monday morning to resume their role as a leader or manager?  Showing that you care and value customers still appears to be an anathema for many; here are seven suggestions as to why this has happened and continues to do so….

Click here to read the article in full.

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Outsourcing Your Content Writing: Key Considerations For Newbies

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Would you like to spend time on your business not in it, freeing up your time to do the things you are really good at rather than those you struggle with or just plain don’t float your boat? Then it’s time to look at outsourcing.

In an age where working from home and flexible working is on-trend and fast becoming a way of life, more and more businesses are cottoning onto the fact that outsourcing can be a key element of any business of any size, from a one-man band to a multi-site corporation.

A webmaster to manage your website management, a virtual assistant to manage some of the administrative tasks in your business, a bookkeeper to crunch the numbers. So why not a professional content writer to manage your words? The outcome? Running your business suddenly becomes a whole lot more fun and pleasurable. 

Click here to read this article in full which has been published on Ezine Articles.

10 Interview No Response No Nos – GUEST POST on Brand Republic, PR Week Jobs, Third Sector Jobs & Planning Jobs

didn;t get the jobHow you are treated after an interview is often the litmus test for how you would be treated if you worked for the organisation. There are a million and one reasons why an interview didn’t go your way but if you’re determined to find out how why you didn’t get the job, at the very least avoid the following scenarios if you can. 

Click any of the logos to read this article in full – it has been published in the Careers Advice sections of the following websites: Brand Republic, PR Week, Third Sector & PlanningResource

 



            Third Sector is the UK’s leading publication for everyone who needs to know what’s going on in the voluntary and not-for-profit sector with an 80,000 readership comprising chief executives, trustees and senior managers in charities, voluntary organisations and social enterprises. Others are parliamentarians, lawyers, finance professionals and private sector executives concerned with corporate responsibility.

http://jobs.gponline.com/article/the-difference-between-life-and-death/

Employee engagement is the key to meeting the challenges faced by the NHS, according to a major new report, with the latest CIPD employee outlook survey placed engagement in the sector 5 per cent lower than the rest of the employment market. According to Nita Clarke of IPA (Involvement and Participation Association) which commissioned the report, it should become a “blueprint” for driving up engagement in the NHS.

downloadClick here to read the article in full on GPOnline.  

Ten Tips to Drive Traffic To Your Blog

Providing regular blog content which is useful and meaningful to people is the building block of any content campaign. Posting regular content will also increase your overall SEO ranking amongst search engines such as Google, Bing, Yahoo! and Technorati. In addition to this, you will also maintain the interest and loyalty of your audience by creating a sense of anticipation.

Try these simple Ten Tips to drive traffic back to your blog and ultimately help yourself to stand above the parapet in the 100m+ blogosphere:

content writing tag cloud1. Tag Your Posts

Tags are keywords which help readers find your blog in search engines such as Google, Bing, Yahoo! and Technorati. They only take seconds to add but can reap dividends in terms of additional traffic to your blog. 

2. Submit Your Blog URL to Google et al

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You only have to submit your Blog URL (web address) to search engines such as Google, Bing, Yahoo! and Technorati once. Thereafter, each time you publish a new blog post, it will trigger them to crawl your blog for useful content. Whilst simply submitting your blog to search engines will of course not rank it at the top of page one, your blog will still be included in their list of blogs going forward which can reap dividends.

3. Submit Your Posts to Social Bookmarking Sites

social bookmarkingTaking the time to submit your best posts to social bookmarking sites such as Scoop.it!, Newsvine, StumbleUpon and Reddit and more can be a simple way to quickly boost traffic to your blog. By bookmarking your pages, you are creating backlinks to your content, which is great for increasing your page rank (PR).

Search engines index top social bookmarking websites, which can automatically help your own website climb higher in search engine results. Social bookmarks can help unknown businesses and new start-ups build a unique and recognizable brand. Submitting your links to the most popular social bookmarking websites is free.

Click here to view a list of the top Social Bookmarking Sites.

links to other blogs4. Add links to other Blogs

This is a simple way of putting your blog in front of audiences other than your own – and it works in reverse. By adding links to sites you like in your Blogroll (links page), the owners of those blogs will find your blog and will be likely to add a reciprocal link in their Blogrolls. The hope is that some of those readers will click on the link to your blog on the other blogs’ Blogrolls and find your content interesting and enjoyable turning them into loyal readers.

RSS feed5. Syndicate with an RSS Feed

This tool emails your blog readers when you publish new content. RSS (Really Simple Syndication) uses web feed formats to publish your blog entries as an RSS feed which includes full or summarised text and metadata such as the publishing date and author’s name.

RSS feeds enable publishers to syndicate data automatically and also benefit users who want to receive timely updates from favourite websites or to aggregate data from many sites.

Once users subscribe to a website RSS removes the need for them to manually check it. Instead, their browser constantly monitors the site and informs the user of any updates. The browser can also be commanded to automatically download the new data for the user.

Users subscribe to feeds either by entering a feed’s URI into the reader or by clicking on the browser’s feed icon. The RSS reader checks the user’s feeds regularly for new information and can automatically download it, if that function is enabled. The reader also provides a user interface.

trackbacks6. Use Links and Trackbacks

Not only are links noticed by search engines, but Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.

You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you’ve linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!

forum7. Yes Comment!

Commenting is a simple but essential tool for increasing blog traffic but it is a two-way street. In the first instance, respond to comments left on your blog in order to demonstrate that you value their opinions but also to draw them into conversation. This will engage them and ultimately increase their loyalty to your blog and the likelihood of them sharing your blog posts with others.

Equally important is to leave comments on other blogs, ensuring that you also include your blog’s URL in your comment in order to create a backlink to your blog. Many people read the comments left on blog post and if they read compelling content they engage with, they are more likely to click on the link of the commenter and visit their blog or website.

guest blog8. Be Our Guest

Guest blogging is either when you write a post on somebody else’s blog or when another blogger writes a post on yours. Both methods are likely to increase traffic as your blog will be exposed to the other blogger’s audience. Many of the other blogger’s readers will visit your blog to see what you have to say.

shutterstock_81227548 [Converted]9. Not Just A Pretty Face

People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine Optimisation in mind can easily boost your traffic. If you use WordPress for your website, this plug-in will actually optimise all of your images automatically which takes the strain out of an incredibly useful but time-consuming activity. 


10. Optimise for Google et al

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When you write your blog posts and pages, optimise them for search engines. Include relevant keywords and links but don’t overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google’s search entirely.

 

 

 


 

How do you attract visitors to your blog? What Tips and Tricks do you use or know of which have helped to drive traffic back to your own blog and website?