A mere two years since their rumoured £25 million purchase of TweetDeck, Twitter have announced that they will not be supporting the platform beyond May 2013. This is despite also having commented only recently that “TweetDeck gives the Twitter experience more flexibility and allows advanced users to gain valuable insight into what’s happening at this moment on Twitter….the TweetDeck team has been steadily innovating and improving the product, and we expect to see much more of that to come.”
The announcement was somewhat overshadowed by Facebook’s news feed PR frenzy despite the hashtag #RIPTweetDeck circulating during the past seven days. According to TweetDeck, they’re going to focus their development efforts on a modern, web-based version whilst ceasing support for old apps such as TweetDeck Air and TweetDeck for Android and iPhone this month.
Since Twitter acquired TweetDeck back in 2011, the platform has grown as a way to organise tweets into manageable threads and lists but this wasn’t enough to dissuade Twitter from killing off TweetDeck for mobile devices and Facebook. As an already active user of the far superior and more dynamic (in my humble opinion) HootSuite, this latest announcement makes little difference, but what of the users who live or die by TweetDeck’s smartphone app functionality?
HootSuite has long outshone TweetDeck for Social Media Dashboard features and continues to offer far more bang for your buck, boasting one sign in for not only Social Media trailblazers Twitter, Facebook and LinkedIn but also Foursquare, Google+, MySpace and even blogging giant WordPress.
HootSuite not only enables you to browse, post messages and status updates from Social Media platforms but also to multitask by posting to multiple accounts, attach pictures and shorten links simultaneously and also schedule posts for later times and dates, to for later.
If this wasn’t enough, you can also monitor/track your links and click-throughs which prior to HootSuite could only be done via third party applications.
TweetDeck had made moves to expand from a Twitter-centric product to one that supported multiple Social Media platforms including Facebook, Foursquare and LinkedIn, but in reality its usage remained Twitter based and not heavily used by the others. But now even Twitter is following suit in three months’ time Twitter by dropping TweetDeck for iOS, Android and Facebook whilst the service will survive on browsers and desktops.
So if you’re a desktop Twitter only user however, you can look forward to fast web apps for modern browsers and a Chrome app offering features such as notifications, search term auto-complete, search filters to help its users find what they’re looking for more quickly and automatically updated Tweet streams. Mac and PC apps for TweetDeck are also in the pipeline, according to TweetDeck.
Twitter users looking for TweetDeck alternatives should try TweetLine and Plume if they are Android users or HootSuite and Tweetbot for iPhone, whilst Sprout Social is compatible for both iPhone and Android.
Check out TweetDeck’s own words on the changes in their blog post from 4 March 2013.
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- TweetDeck app killed: 6 alternatives for busy social media managers (prdaily.com)
- With TweetDeck Gone, 6 Alternative Tools for Managing Social Media (entrepreneur.com)
- TweetDeck for Android being shutdown as team focuses on web app (androidauthority.com)
- Twitter to kill TweetDeck mobile apps (sfgate.com)