Tag Archives: Backlink

How to Achieve Backlink Building Success

link building imageOne of the most powerful methods of Search Engine Optimisation for your website is the accumulation of high quality backlinks. Backlinks, or inbound links, are incoming links to your web pages and are an integral part of any successful SEO strategy. Backlinks are important because they are a measure of the popularity of your website and will direct or drive in a high amount of new traffic. Google and other search engines will rank more highly a website that contains a higher number of good quality links. Good backlinks will come from sites with a similar theme or from within your industry and have a high Google PageRank. It is however possible to find ‘bad’ backlinks and these will usually come from sources such as link farms. To avoid this situation, it is highly recommended that you use a backlink builder to find suitable and reputable sites to link with and then approach the site’s Web Master.

Search engines determine the relevance of a website associated with a keyword by its backlinks and the anchor text used within those backlinks. Anchor text is as crucial as the backlink to you your site’s ranking because it denotes the subject of the page and helps target your specific audience. Guest Blogging is one of the ways in which you can acquire a backlink for your website.

MailChimp new keyword search filters Eric Ward Link Building SpecialistAccording to Link Building specialist Eric Ward, “if you regard links solely as an SEO function, link-building initiatives may end up creating an unnatural inbound link profile. Fix this by working toward more cooperation between the public relations, marketing, sales and SEO teams”.

Successful link-building isn’t limited to work by an SEO specialist adding links to directories, or adding anchor text to press releases. It requires the garnering of links to be a structured marketing activity built into all PR and marketing campaigns. I see many great campaigns which don’t harness their link-building potential.

Once you have built a network of high-quality sites which link back to your own website, Google and other search engines will view your site as a reputable online resource in your field.  However, without a structured, managed process integrated into all campaigns, your link building and Search Engine Optimisation efforts will fail. As Link Building Specialist Eric Ward has also stated, “link-building is nearly indistinguishable from public relations”.

So, if you’re serious about SEO and link-building, creating new content and information which adds value for visitors to your website, then you will need a strategy for how to apply the types of content that will attract links and resource it properly – Pages and Press Releases alone will not be sufficient. So why not start today by contacting some of the Webmasters of sites you would like to reciprocally link with and negotiate a mutually beneficial deal. The rewards will be worth it!

Soci@lite Miniclass: WebHooks Deconstructed

new_webhook WebHooks allow you to collect information about events, such as the publishing of a page or post, a comment on a page, etc. as they happen in real-time.

They are very simple to set up – all you need to do is provide a URL, select when and where you want that URL to receive data about events on your list, and it will be sent to the URL you have specified as the events take place

Wikipedia defines a WebHook as a “method of augmenting or altering the behaviour of a web page, or web application, with custom callbacks. These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application”.

WebHooks can also be used in Email Marketing. MailChimp for example, allows a wide variety of options for events you want to capture, based on their sources, including:

  1. Subscribes
  2. Unsubscribes
  3. Profile Updates
  4. Email Address Changes

Here are some examples of how WebHooks function:

  1. Each time another blogger reblogs one of your posts, be informed about offshoot discussions on other blogs that emanated from your original post so that you can share on them yourself as well as receive more inbound links to your blog/website from the discussion
  2. set ‘trigger word(s)’. If a post or comment is made that contains one or more triggers such as name, website, genre, etc., the WebHook notifies the user

WebHooks are simple to implement and can be integrated and implemented everywhere. You can point a WebHook at a site that will call other WebHooks – it might then process the data, record it, redistribute it to multiple other WebHooks.
Webhooks — Support — WordPress.com

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Soci@lite Miniclass: What is Link Baiting?

Linkbaiting imageWhat is Link Baiting?

The quantity and quality of inbound links are two key metrics that a search engine will use to rank a website. Link Baiting aims to increase high-quality, relevant links and can be defined as the use of any content or feature within a website to specifically draw attention to or encourage others to link to that website. As the success of Link Baiting is dependent on quality content therefore making it viral by nature, it is an extremely powerful form of marketing. 

Why are people hooked by Link Baiting?

  • An existing relationship between the linker and the content creator
  • Incentives such as badges, web-based embeddable tools, affiliate income, etc. which benefit the linker
  • The linker was cited as a resource in the linkable content
  • They found the page/post content extremely compelling and voluntarily linked to it

Elements of a Link Bait 

  • A strong headline that is capable of capturing the readers’ attention is the first vital aspect of a highly linkable content.
  • A list of contacts who will be interested in sharing the Link Bait before actually launching it enhances the viral effect of the Link Bait once it goes live
  • Information – the research and conceptualization phase of the content, the quality of the information as well as the method of approach are all utilized to result to an exceptional finish product.
  • Unexpected hook – This is the section of the Link Bait that usually triggers readers to share or link to the content because of its unexpected approach, may be through its comprehensiveness, uniqueness or informative nature.
  • Webpage Design which mainly entices readers to delve in more into the content, whether through the images, layout of the content or infographic used within the page.

Traditional Link Building Hooks 

  • Other Websites (curated) – cites them as resources naturally attracts linkers and increases its virality as the linker will share it through their own site and social networks
  • Evil Hooks – Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger.
  • Humour
  • Infographics
  • Information
  • News
  • Tools
  • Unique content
  • Widgets

Social Media traffic can also generate a substantial amount of links to a single web page making it another powerful medium through which to put Link Baiting into practice.