Tag Archives: blogging for business

Brainstorm to Blogging Success (Part 2 of 2)

What is your motivation for writing blog posts? To produce content which will drive traffic back to you website rather than relying purely on search engine optimisation? To be ahead of the game with your business’ Social Media and build new connections or solidify your existing relationships? Or perhaps you simply find blogging an incredibly rewarding activity especially when you start to see followers, likes, shares and comments? Whilst your objective for writing blog posts may be subjective and individual, your goals should not be.

In Part 1 of Brainstorm to Blogging Success we shared three of our most recommended Tips:  What Does Your Target Readership Need and Want, Reader Engagement & Social Proof. In Part 2 we talk about Commenting on Other Blog Posts, Key Influencers and how Content is King.

#4. Comment On Other Blogs Yourself 

Whilst a very effective way of promoting your blog is to visit other blogs and websites and comment on them, what I don’t mean by this is to simply leave backlinks to your own blog or website. Followers will quickly cotton on to this tactic and frankly, in most cases, be turned off by the blatant self-promotion.

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Brainstorm to Blogging Success: (Part 1 of 2)

What is your motivation for writing blog posts? To produce content which will drive traffic back to you website rather than relying purely on search engine optimisation? To be ahead of the game with your business’ Social Media and build new connections or solidify your existing relationships? Or perhaps you simply find blogging an incredibly rewarding activity especially when you start to see followers, likes, shares and comments? Whilst your objective for writing blog posts may be subjective and individual, your goals should not be.

In Part 1 of Brainstorm to Blogging Success we share three of our most recommended Tips:  What Does Your Target Readership Need & Want, Reader Engagement & Social Proof.

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Ten Tips to Drive Traffic To Your Blog

Providing regular blog content which is useful and meaningful to people is the building block of any content campaign. Posting regular content will also increase your overall SEO ranking amongst search engines such as Google, Bing, Yahoo! and Technorati. In addition to this, you will also maintain the interest and loyalty of your audience by creating a sense of anticipation.

Try these simple Ten Tips to drive traffic back to your blog and ultimately help yourself to stand above the parapet in the 100m+ blogosphere:

content writing tag cloud1. Tag Your Posts

Tags are keywords which help readers find your blog in search engines such as Google, Bing, Yahoo! and Technorati. They only take seconds to add but can reap dividends in terms of additional traffic to your blog. 

2. Submit Your Blog URL to Google et al

crawl-url

You only have to submit your Blog URL (web address) to search engines such as Google, Bing, Yahoo! and Technorati once. Thereafter, each time you publish a new blog post, it will trigger them to crawl your blog for useful content. Whilst simply submitting your blog to search engines will of course not rank it at the top of page one, your blog will still be included in their list of blogs going forward which can reap dividends.

3. Submit Your Posts to Social Bookmarking Sites

social bookmarkingTaking the time to submit your best posts to social bookmarking sites such as Scoop.it!, Newsvine, StumbleUpon and Reddit and more can be a simple way to quickly boost traffic to your blog. By bookmarking your pages, you are creating backlinks to your content, which is great for increasing your page rank (PR).

Search engines index top social bookmarking websites, which can automatically help your own website climb higher in search engine results. Social bookmarks can help unknown businesses and new start-ups build a unique and recognizable brand. Submitting your links to the most popular social bookmarking websites is free.

Click here to view a list of the top Social Bookmarking Sites.

links to other blogs4. Add links to other Blogs

This is a simple way of putting your blog in front of audiences other than your own – and it works in reverse. By adding links to sites you like in your Blogroll (links page), the owners of those blogs will find your blog and will be likely to add a reciprocal link in their Blogrolls. The hope is that some of those readers will click on the link to your blog on the other blogs’ Blogrolls and find your content interesting and enjoyable turning them into loyal readers.

RSS feed5. Syndicate with an RSS Feed

This tool emails your blog readers when you publish new content. RSS (Really Simple Syndication) uses web feed formats to publish your blog entries as an RSS feed which includes full or summarised text and metadata such as the publishing date and author’s name.

RSS feeds enable publishers to syndicate data automatically and also benefit users who want to receive timely updates from favourite websites or to aggregate data from many sites.

Once users subscribe to a website RSS removes the need for them to manually check it. Instead, their browser constantly monitors the site and informs the user of any updates. The browser can also be commanded to automatically download the new data for the user.

Users subscribe to feeds either by entering a feed’s URI into the reader or by clicking on the browser’s feed icon. The RSS reader checks the user’s feeds regularly for new information and can automatically download it, if that function is enabled. The reader also provides a user interface.

trackbacks6. Use Links and Trackbacks

Not only are links noticed by search engines, but Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.

You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you’ve linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!

forum7. Yes Comment!

Commenting is a simple but essential tool for increasing blog traffic but it is a two-way street. In the first instance, respond to comments left on your blog in order to demonstrate that you value their opinions but also to draw them into conversation. This will engage them and ultimately increase their loyalty to your blog and the likelihood of them sharing your blog posts with others.

Equally important is to leave comments on other blogs, ensuring that you also include your blog’s URL in your comment in order to create a backlink to your blog. Many people read the comments left on blog post and if they read compelling content they engage with, they are more likely to click on the link of the commenter and visit their blog or website.

guest blog8. Be Our Guest

Guest blogging is either when you write a post on somebody else’s blog or when another blogger writes a post on yours. Both methods are likely to increase traffic as your blog will be exposed to the other blogger’s audience. Many of the other blogger’s readers will visit your blog to see what you have to say.

shutterstock_81227548 [Converted]9. Not Just A Pretty Face

People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine Optimisation in mind can easily boost your traffic. If you use WordPress for your website, this plug-in will actually optimise all of your images automatically which takes the strain out of an incredibly useful but time-consuming activity. 


10. Optimise for Google et al

search-engine-optimization-starter-guide_01

When you write your blog posts and pages, optimise them for search engines. Include relevant keywords and links but don’t overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google’s search entirely.

 

 

 


 

How do you attract visitors to your blog? What Tips and Tricks do you use or know of which have helped to drive traffic back to your own blog and website?

 

Bloggers’ Block Busting: Twelve Top Tools

Have you succumbed to bloggers’ block from time to time? And when this happens, do you struggle to even braindump ideas, let alone write a blog post of 400 words or more? Never fear – in this article we provide twelve top tools which will help you to kick bloggers’ block into touch and get back to writing prolifically again!

Click here to read this article in full which has been published on Ezine Articles.

 

Blogging No-Brainers: How Your Followers Stay Your Biggest Fans!

blogging no brainersWhy do you blog? To produce content which will drive traffic back to you website? To be seen as an industry authority? To build connections or solidify existing relationships? Whatever your motivation, here are some goals you should be adhering to for blogging success:

  • Don’t hide your light under a bushel! Instead of competing with others, don’t be afraid to be yourself. An original and authentic voice is ultimately what will make your voice heard. By being somebody who people feel they want to get to know, your business or services will become of interest to them. 
  • Reader engagement is a litmus test for how valuable readers rate your content. Followers of your blog need to feel enthused, interested by and more knowledgeable as a result of reading your posts and they will demonstrate this by commenting on and sharing your content to their own Social Media channels. This is also how search engines measure your social proof and ultimately rank you higher in online searches. 
  • Content is King! The better quality your blog post or webpage(s), the higher your brand or business will appear in search engine results. 

Whatever your motivation for blogging, keep the end-user in mind. It’s all about valuable exchanges and reciprocity – they’ll make the effort if you do.

Sign up for more Top Tips or contact hello@social-ite.info / 0333 321 4991 to find out how Soci@lite can help increase your business’ industry authority and online presence.

 

 

Let’s Talk Business Interview: Feeling flummoxed by Facebook & turned off by Twitter? Discover the insider secrets of Social Media with Katherine Hanson

Here is the third in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)

Alan: With the Social Media landscape constantly changing, managing it can seem like a full-time job. It’s all too easy to get it wrong and waste valuable time. So how do you get it right? Online guru Katherine Hanson from Soci@lite is here to navigate us through the Social Media maze. Katherine, there seems to be pressure for people to constantly update their profiles. Is this a common phenomenon?

Katherine: Yes. Probably the most common one I come across. People feeling the obligation to post but also the obligation to be on lots of social media channels, which isn’t necessarily the advice I would give them.

Alan: It’s almost like a weight around your ankles, this social media thing. What can we do about it?

Katherine: If you’ve been using social media, it’s about taking a step back and appraising what channels you use, how you’re using social media –, how often you’re on it, what sort of response you’re getting from people. I would say it’s better to use one often than lots of them sporadically because you’re not really committed if you’re not using it very often and it will appear half-hearted to your followers. I know a lot of people who say, right, I’ve got a Twitter account and I’ve got facebook, but I haven’t touched facebook for three months because I prefer twitter. Well if that’s the case, only use Twitter and don’t be on facebook.

Alan: Well that’s good because the alerts I get on Facebook are slightly annoying on my phone all the time. That probably is a good point; do people have their favourites as well? It might be the wrong favourite that they have, come to that.

Katherine: I don’t think there’s a right or wrong. You need to be where you feel comfortable because ultimately it’s your voice. You may be writing predominantly about your business but the person following you isn’t doing so because they want to know purely about your business. They want to get an insight into the person or people behind the business; it’s that age old mantra of people do business with those they know, like and trust. I believe that however technologically advanced we become that will never change. So be where you’re comfortable being, where you feel realistically you can be posting and being active often.

Alan: The other side of that coin is that there’s no point in being somewhere where your customers aren’t, in a way.

Katherine: Exactly. If you really want to get technical about it there are ways in which you can have a look at where your customers are. But it’s a case of looking at what’s best for you and what’s best for your business, not which social media profiles are on trend or where everybody else is telling you that you should be which I often come across with businesses.

Alan: You mentioned being technical about it. Are there places on which you can analyse where people are talking about you on social media, or where you need to be on social media?

Katherine: At the very base level if you have Google Analytics for your website or you have somebody managing it on your behalf, you can simply add a social element to those analytics. You can sync it with Facebook, Twitter, whichever social media profile(s) you have and it will then tell you what traffic is going back and forth from your website through social media, what people are saying on facebook for example, which posts that you’ve written are getting the biggest response from people. But within the social media channels themselves there are also tools you can use to analyse what’s going on with what you are writing about, what’s resonating with people. Additionally to that, you can use tools such as Social Mention which provides real-time social media search and analysis. In other words, it will tell you everything that’s going on around a topic or key phase – that may be something as simple as your business name or your name and anything that’s online which mentions it, social mention will tell you about.

Alan: You have to have followers whether it’s on Facebook, Twitter, LinkedIn, Google+ or any of them; you’ve got to have people interacting and wanting to interact with you in the first place to get that social proof. How is that done?

Katherine: Yes, that is a bit chicken and egg. I think the first place to start is with what I call your captive audience. So that may be connections you have on LinkedIn who are completely separate to what you want to promote, it may even be as simple as your friends and family on your Facebook profile. Sharing your content to those people to begin with is a really good place to start because they are a captive audience; they are connected with you because they want to be. But whilst to you they may be friends and family, there are going to be people among them who are business owners themselves or who know other business owners and so on. You don’t know who someone knows.

LTB

14 October 2013

 

 

 

Better Blogging For Your Business

 I love blogging | Katherine Hanson | Soci@liteBlogs are extremely useful in alerting your followers to new content on your website or other social network which in turn helps with search engine optimisation.  It is important however to have a strategy for your blog, understanding what your content will be about and who will write and edit this content.

By writing regular blogs for your business, you will begin to be seen as a ‘trusted adviser’ and an authority in your industry which will in turn enhance feelings of trust and peace of mind amongst your followers and potential followers…..

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