Tag Archives: content writing

Outsourcing Your Content Writing: Key Considerations For Newbies


Would you like to spend time on your business not in it, freeing up your time to do the things you are really good at rather than those you struggle with or just plain don’t float your boat? Then it’s time to look at outsourcing.

In an age where working from home and flexible working is on-trend and fast becoming a way of life, more and more businesses are cottoning onto the fact that outsourcing can be a key element of any business of any size, from a one-man band to a multi-site corporation.

A webmaster to manage your website management, a virtual assistant to manage some of the administrative tasks in your business, a bookkeeper to crunch the numbers. So why not a professional content writer to manage your words? The outcome? Running your business suddenly becomes a whole lot more fun and pleasurable. 

Click here to read this article in full which has been published on Ezine Articles.

10 Interview No Response No Nos – GUEST POST on Brand Republic, PR Week Jobs, Third Sector Jobs & Planning Jobs

didn;t get the jobHow you are treated after an interview is often the litmus test for how you would be treated if you worked for the organisation. There are a million and one reasons why an interview didn’t go your way but if you’re determined to find out how why you didn’t get the job, at the very least avoid the following scenarios if you can. 

Click any of the logos to read this article in full – it has been published in the Careers Advice sections of the following websites: Brand Republic, PR Week, Third Sector & PlanningResource


            Third Sector is the UK’s leading publication for everyone who needs to know what’s going on in the voluntary and not-for-profit sector with an 80,000 readership comprising chief executives, trustees and senior managers in charities, voluntary organisations and social enterprises. Others are parliamentarians, lawyers, finance professionals and private sector executives concerned with corporate responsibility.

Bloggers’ Block Busting: Twelve Top Tools

Have you succumbed to bloggers’ block from time to time? And when this happens, do you struggle to even braindump ideas, let alone write a blog post of 400 words or more? Never fear – in this article we provide twelve top tools which will help you to kick bloggers’ block into touch and get back to writing prolifically again!

Click here to read this article in full which has been published on Ezine Articles.


5 Distractions Which Put Paid To Workplace Productivity – GUEST POST on Brand Republic & PR Week

For most of us, procrastination or a predilection to distraction tends to stem from a fear of failure, a lack of prioritisation and time management or out of boredom or a loss of concentration. Each time you are distracted, it takes twice as long to reach the level of concentration you had achieved beforehand until lo and behold, you’ve gotten distracted again and have to start over. Before you know it, it’s time to leave the office and you’ve achieved very little. Let’s take a look at some of the thieves of time in more detail.




Blogging No-Brainers: How Your Followers Stay Your Biggest Fans!

blogging no brainersWhy do you blog? To produce content which will drive traffic back to you website? To be seen as an industry authority? To build connections or solidify existing relationships? Whatever your motivation, here are some goals you should be adhering to for blogging success:

  • Don’t hide your light under a bushel! Instead of competing with others, don’t be afraid to be yourself. An original and authentic voice is ultimately what will make your voice heard. By being somebody who people feel they want to get to know, your business or services will become of interest to them. 
  • Reader engagement is a litmus test for how valuable readers rate your content. Followers of your blog need to feel enthused, interested by and more knowledgeable as a result of reading your posts and they will demonstrate this by commenting on and sharing your content to their own Social Media channels. This is also how search engines measure your social proof and ultimately rank you higher in online searches. 
  • Content is King! The better quality your blog post or webpage(s), the higher your brand or business will appear in search engine results. 

Whatever your motivation for blogging, keep the end-user in mind. It’s all about valuable exchanges and reciprocity – they’ll make the effort if you do.

Sign up for more Top Tips or contact hello@social-ite.info / 0333 321 4991 to find out how Soci@lite can help increase your business’ industry authority and online presence.



The Three Musketeers of Digital Marketing: Content (Writing), Search (Engine Optimisation) & (Media Optimisation)

The three musketeers of digital marketingWhilst each functions independently of the others online, they cannot do so effectively in the context of digital marketing.

In the words of Seth Godin, “Content Marketing is the Only Marketing Left”. In other words, businesses are what they share because we are all master marketeers and publishers of our own online content, THE pivotal role in our online presence and visibility. In the digital age, it simply isn’t enough to use SEO in order to be found easily online and ranked highly in Google search results. The more prolific and active you are online, i.e. the more content you post, be it through your blog, Facebook, LinkedIn or other Social Media profile, the greater your website presence providing that you are producing content that followers deem valuable enough to engage with and share.

If we’ve ever had a conversation about digital marketing, website development, Social Media marketing, and Search Engine Optimisation, you’ll know that I’m a staunch advocate of the Three Musketeers of Digital Marketing: Content, Search and Social, in every internet marketing campaign. Which, when they are combined, produce a heady mixture of blog and website traffic, Social Media reach and engagement and ultimately a Return on Investment (ROI). Continue reading

Better Blogging For Your Business

 I love blogging | Katherine Hanson | Soci@liteBlogs are extremely useful in alerting your followers to new content on your website or other social network which in turn helps with search engine optimisation.  It is important however to have a strategy for your blog, understanding what your content will be about and who will write and edit this content.

By writing regular blogs for your business, you will begin to be seen as a ‘trusted adviser’ and an authority in your industry which will in turn enhance feelings of trust and peace of mind amongst your followers and potential followers…..

Continue reading