Tag Archives: Email marketing

Capturing email addresses the old-fashioned way!

Are you asking potential clients for their email addresses?

You would think that it is standard practice nowadays that most companies ask for your email address over your telephone number.

Email Marketing is still the fastest method and cheapest method of online marketing and communication, even above Social Media marketing. Done properly, Email Marketing will enable you to easily start to build a concise list of email addresses for free. You most probably pay for advertising your website and store so this can only be a bonus (Right?)

Even before that however, you should be asking all of your existing and potential prospects for their email addresses and the time and effort invested will result in an impressively quickly built profitable and responsive email list.

You may well experience resistance from some customers, who are bound to ask: Why do you want my email address?  Will I receive Spam? What’s in it for me? And other such questions.

Make it clear from the outset how they will benefit from disclosing their email address – employing vocabulary such as ‘Free Subscription’ ‘Special Offers’ ‘Exclusive’ ‘Club’ or ‘Customer Only Offers’, usually helps!

It’s also vital that everybody in your business who deals directly with customers knows follows this practice and is fully briefed on what you want them to say and ask your customers when requesting their email addresses. Do not take it for granted that they will all say it the same way.

There is always the option of a purchased email list however these are invariably expensive and out of date.  An incentive scheme is a far more effective way of motivation your staff and colleagues to collect email addresses. This will help to ensure that everybody is asking consistently and regularly.

Having enticed them to subscribe, you now have to continue to capture their interest and retain them! Send relevant and valuable information regularly to build anticipation, so that your Email Newsletter subscribers keep an eye out for your email. Keep it consistent and see how fast you can build a profitable and responsive email list and whichever method you choose, be it via offline or online sign-ups or both, make it as easy a process as possible for your customer.

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A/B Split Testing – Does it Help Email Marketing – MailChimp Guest Post

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system.

We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients).

Overall, we found that A/B split winners did better than non-tested campaigns. By how much?

Before we give you the exact numbers, test your email marketing aptitude and pick the winning subject line from these real life A/B email tests conducted by our customers:

Winning Subject Lines by Open Rate
Test Group “A” Test Group “B”
Don’t Forget Mom… Gifts Mom Will Love!
Protect Yourself From the Sun This Summer… The Best Sunscreen, Hats, Rash Guards and More…
[COMPANY]: March [COMPANY] Mail Spring Update from [COMPANY]
[COMPANY] March Newsletter March is National Crochet Month
[COMPANY]: France River Cruise & Golf – Last Call [COMPANY]: Last Call for France River Cruise & Golf
Computer Security Quarterly – Spring ’08 2007 Record Year For Data Breaches
Coupon Enclosed – Save on Printer Ink, Toner, Paper, Storage Media Now – HP, Xerox, Canon, Brother, Dell & More News & Discounts from [COMPANY] – Savings on Printer Supplies from HP, Xerox, Brother, Canon and More
[COMPANY] Easter Newsletter – Free Shipping [COMPANY] Easter Newsletter

Think you know which ones were the winners? They’re all the subject lines in the first (A) column. In general, we found that:

  • Subject lines with company names in them did better, and they did better when the company name was near the beginning of the subject line (perhaps it was the increased recognition factor)
  • Shorter subject lines seemed to work better than long subject lines (the difference in open rate was more noticeable when they differed by 30 characters)

How Much Better Are A/B Tested Email Campaigns?

We compared the email marketing stats of A/B testers against the average email marketing stats across all MailChimp customers.

Average open rate across all lists: 21.7%
Average open rate for winning A/B groups: 24.1%

Average click rate across all the lists: 4.7%
Average click rate for winning A/B groups: 5.5%

*We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we filtered down to emails sent to over 500 recipients).

As you can see, those who take the time to A/B split test their email campaigns get better overall results than those who don’t. For some extremely large lists, those few percentage points can make a huge difference in eyeballs, clicks and conversions.

Email Marketing – Seven Savvy Sweeteners!

Newsletters are a quick, easy and FREE way to drive traffic back to your website and keep your customers and target audience returning regularly.

1. Communicate

Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

2. Targeted Messaging

Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.

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Email Marketing still packs a punch

Soci@lite has had many conversations recently about the merits of Email Marketing, which some consider already to be a dying art. But we would like to challenge that perception. What, because you’re emailing me, I hear you ask? No, because any online marketing activity, be it an Email Campaign, Social Media profile updating, blog posting or the next new-fangled medium to motivate the excite the masses should all be treated as part of a business’ overall marketing and communications strategy to enhance both their on- an offline activity, not as a separate entity they can ill-afford the time and inclination to devote attention to.

Email Marketing in particular has suffered a poor reputation for many reasons, not least because of archaic design tools and web standards not being adopted by email providers to name a few.

Communication is King and always will be and you are never going to please all the people all of the time. My advice would be to employ a number of different mediums for Online Marketing because even for every say fifty to one hundred contacts who do prefer engagement via email, that’s potentially hundreds of people that they could then forward your email to if they like what they read and your content resonates with them.

Whether or not you still consider Email Marketing to be a useful tool for your business after reading this, email remains the main form of contact for most of us – just look at these statistics:

• 96% of internet users’ main reason for being online is email
• 53% of business users check their email six or more times during the working day
• 42% of business users check their business email while on holiday
• 34% of internet users check their email continuously throughout the day

I shall leave that thought with you – if the content I have written resonates with you and you find it interesting, feel free to forward it to a like-minded friend or contact!

Social Media Fatigue | Chris Brogan

One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else.

Social Media Fatigue

For a lot of people, the fatigue comes from that sense that they’re doing all the work, but not seeing the results. For another group, it’s that feeling that we’ve all done this before, so why do it again? For others, it’s just that we’re getting to the point where we feel maybe that we’ve shared all we can think of sharing, and we’re tired of rehashing the same old things over and over again.

Are any of these you?

Wake Up

Writing about social media can be boring. Writing about how to empower people, however, is pretty much always interesting. Telling people the same old thing on Google+ that you’d have shared on Twitter or Facebook or LinkedIn is about as boring as it sounds. Maybe try doing something new with the platform. On an absolutely random post about eating the Swedish meatballs at IKEA, I got a comment back from writer and all around interesting thinker, Jeff Jarvis, about how he not only likes the Swedish meatballs, but he admits to liking Taco Bell. For whatever reason, I came away from the experience thinking, “Huh, I wouldn’t normally get into these conversations, inane as they are, on the other social networks. I wonder why I’ve given myself permission to do so here.”

Wake up. We can all find new ways to talk about social media by NOT TALKING ABOUT SOCIAL MEDIA. (Queue the Fight Club comments.) The thing is this: we’re using these tools to enable new connections. We’re using them to make different kinds of business happen. We’re using these tools to help causes that matter, and so much more.

It’s Your Choice

Look at your last 20 posts on any social network, and/or your blog. What are you talking about? Do you find yourself interesting? What else could you talk about instead? What would really change the nature of the conversation? How could you move from “talking about what everyone else is talking about” into talking about what’s next, what’s new, what’s personal, what’s helpful?

Make Your Own Media

These tools let you tell the stories you want to tell. They let you make something meaningful to you, to your business, to your pursuits. Nothing dictates how you use the tools to be your own media platform except your imagination and your ability to create. With that in mind, think up a few ways you might want to put these tools to use to tell the stories you want to tell.

  • If you’re a real estate professional, why not bring the neighborhoods you’re selling to life in stories and videos.
  • If you’re a freelance photographer, share the stories behind the photos.
  • If you’re a corporate blogger, tell us the passionate stories behind the big official posts.
  • If you’re writing just for your own passion, show us what you’re passionate about.
  • If you’re someone selling something, tell us the stories around that product or service.

The opportunity is for us to make something interesting and worthwhile, to be helpful, to empower others, to encourage and inspire others. If we’re fatigued, let’s all wake up.

I’ll do it too, okay?

Related posts:

  1. Free eBook on Social Media and Social Networks
  2. Social Media WrapUp-August
  3. Mapping Social Media Uses
  4. The Biggest Secret of Social Media
  5. What are Your Social Media Tasks

Email Marketing vs. Direct Marketing

Did you know…..?

  • 96% of internet users’ main reason for being online is email
  • 53% of business users check their email six or more times during the working day
  • 42% of business users check their business email while on holiday
  • 34% of internet users check their email continuously throughout the day

Given that e-mails are now the most common method of communication for businesses, email marketing plays a vital role and according to some communications industry forecasts, total budget spend is predicted to reach $27.8 billion by 2013.

What are the benefits of Email Marketing?

  • The return on investment of opt-in email is 40 times greater than direct mail
  • Increased awareness and profile of your business/brand
  • More visitors to your website, and all importantly more sales or bookings
  • Generates immediate call to action, e.g. sales, downloads, inquiries, registrations, etc.
  • Encourage people send people to offline stores and events, prepare the way for catalogues, build awareness, contribute to Strengthen relationships, encourage trust and cement loyalty
  • It allows targeting and drives direct sales
  • Builds relationships, loyalty and trust
  • Targeted campaigns deliver maximum results

If your business uses its website to communicate with customers and target them online, it’s vital that you also take advantage of Email Marketing. Contact Soci@lite today to find out how we can help you achieve this.