I was compelled to write this three-part article after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them….
My name is Katherine Hanson. I run Soci@lite, a Social Media Management & Training company helping businesses to navigate the world of Online Marketing. This blog's mission is to demonstrate how we should embrace Social Media, not simply why. After all, Social Media is the online equivalent of word of mouth, which really encapsulates its usefulness to businesses.
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