Tag Archives: HootSuite – Social Media Dashboard

Simple Tips for a great online Bio

Katherine Hanson Socialite  Online MediaWhy are Bios so important? Everything you write should support your Personal Branding Statement or mission, which should be able to fit on a single line on your business card. You should also include in the header of your website and/or blog if possible. Mine, for example, is: Soci@lite helps businesses to navigate the world of online marketing and master the metrics.

A Personal Branding Statement is essential to promote the brand or image you’ve decided on and everything you do or say needs to underpin it. From this, you can produce a really effective and powerful Bio. Whether you write in first- or third-person include something about whom and what you are. People are looking for a personal connection when they read a Bio, so make sure you are giving them a feel for you as a person, not just a business.

Here are some important points to bear in mind:

  1. Your personal Bio should be no more than a single-page document about yourself
  2. State who you are and how you can help clients
  3. If you make a claim, make sure that you can support it
  4. Write from the you/your and WIIFM (What’s In It For Me) perspective. Remember, it’s about them, not you. People are only interested in how you can help them – leave your background/experience information for your About page (if you must include it) or a link to a Social Media Profile
  5. Call To Action – Tell them what to do next, for example, visit my website to find out how I can help you in your business, subscribe to my newsletter and receive a free eBook on…., etc.
  6. Create a very short version of your Bio for social networking sites
  7. If you write a Blog you will need two Bios: a short intro on your Blog’s landing page and a longer version for your About page
  8. Your longer one-page Bio will be invaluable if you regularly speak publicly, guest blog or offer your services elsewhere
  9. If you are talking about yourself, it’s more natural to write in first-person. But if the bio is going to be used by others, use third-person

BrandYourself-Logo-with-Tagline1BrandYourself “makes it as easy as possible to help anyone improve their own search results and online reputation”. BrandYourself started in 2009 after one of the co-founders couldn’t get an internship to college because he was being mistaken for a drug dealer in Google. BrandYourself aim to “put the power of SEO and online reputation in everybody’s hands, regardless of how tech savvy or wealthy they might be”.

Search engines such as Google are increasingly integral to your reputation, however unless you know how SEO (Search Engine Optimisation) works or have thousands to spend on an online reputation company, you have very little power over them.

BrandYourself’s Top 3 pet hates about Online Reputation companies:

  • They deliberately mystified the Search Engine Optimisation process, making their customers feel trapped
  • They often used quick, manipulative “black hat” tactics that only help search rankings in the short term instead of focusing on long term “white hat” techniques.
  • They overcharged customers for something they could easily do themselves if they simply had a platform that educated and empowered them to do so.

In 2012, BrandYourself conducted a national study in conjunction with Harris Interactive which explored the Googling habits of over 2,500 US adults.

Key Findings:

  • 86% used Google or another search engine to find more information about another person: 75% of adults searched their own name, yet 48% of that number said that most of the search results about them weren’t positive and 30% found nothing about themselves online at all
  • 45% found something that made them decide NOT to do business with a company, with 42% having searched someone before doing business with them

Click here to download a copy of the Harris Interactive study.

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Short and Suite – minimise time to maximise online

Is maintaining a strong Social Media presence a mission impossible? Staying active can be time-consuming, however one tool has all but eliminated the problem for many businesses.

HootSuite is a Social Media Dashboard which enables you to view all of your activity simultaneously, eliminating the need to toggle between multiple tabs and windows.  But the benefits don’t stop there:

  • Group and organise streams of information with different tabs
  • Follow blogs, industry intelligence, etc. and track keywords and searches to find new business contacts
  • Draft and schedule posts to send when most of your followers will be online to maximise impact on your captive audience
  • Schedule messages in advance so that you can share more often
  • View all scheduled posts in a convenient calendar format
  • Track real time conversations – if people are asking questions about your expertise you can respond there and then – – they could be your next customer or client!
  • Track all of your clicks via extensive monitoring and reporting features – HootSuite will also sync with Google Analytics and Facebook Insights
  • When you come across something you’d like to share across your Social Media platforms simultaneously, hit the Hootlet button

Users of HootSuite include Virgin, Unicef, WWF and even The White House. So if you want to be up there with the best, it’s worth investing some time and effort in this revolutionary Social Media Dashboard.

Seeking an experienced Social Media consultant to help your business or organisation? Soci@lite is one of handful of UK HootSuite Certified Professionals trained to help you utilise Social Media software tools to enhance your online communications and marketing strategy.

Social Media Fatigue | Chris Brogan

One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else.

Social Media Fatigue

For a lot of people, the fatigue comes from that sense that they’re doing all the work, but not seeing the results. For another group, it’s that feeling that we’ve all done this before, so why do it again? For others, it’s just that we’re getting to the point where we feel maybe that we’ve shared all we can think of sharing, and we’re tired of rehashing the same old things over and over again.

Are any of these you?

Wake Up

Writing about social media can be boring. Writing about how to empower people, however, is pretty much always interesting. Telling people the same old thing on Google+ that you’d have shared on Twitter or Facebook or LinkedIn is about as boring as it sounds. Maybe try doing something new with the platform. On an absolutely random post about eating the Swedish meatballs at IKEA, I got a comment back from writer and all around interesting thinker, Jeff Jarvis, about how he not only likes the Swedish meatballs, but he admits to liking Taco Bell. For whatever reason, I came away from the experience thinking, “Huh, I wouldn’t normally get into these conversations, inane as they are, on the other social networks. I wonder why I’ve given myself permission to do so here.”

Wake up. We can all find new ways to talk about social media by NOT TALKING ABOUT SOCIAL MEDIA. (Queue the Fight Club comments.) The thing is this: we’re using these tools to enable new connections. We’re using them to make different kinds of business happen. We’re using these tools to help causes that matter, and so much more.

It’s Your Choice

Look at your last 20 posts on any social network, and/or your blog. What are you talking about? Do you find yourself interesting? What else could you talk about instead? What would really change the nature of the conversation? How could you move from “talking about what everyone else is talking about” into talking about what’s next, what’s new, what’s personal, what’s helpful?

Make Your Own Media

These tools let you tell the stories you want to tell. They let you make something meaningful to you, to your business, to your pursuits. Nothing dictates how you use the tools to be your own media platform except your imagination and your ability to create. With that in mind, think up a few ways you might want to put these tools to use to tell the stories you want to tell.

  • If you’re a real estate professional, why not bring the neighborhoods you’re selling to life in stories and videos.
  • If you’re a freelance photographer, share the stories behind the photos.
  • If you’re a corporate blogger, tell us the passionate stories behind the big official posts.
  • If you’re writing just for your own passion, show us what you’re passionate about.
  • If you’re someone selling something, tell us the stories around that product or service.

The opportunity is for us to make something interesting and worthwhile, to be helpful, to empower others, to encourage and inspire others. If we’re fatigued, let’s all wake up.

I’ll do it too, okay?

Related posts:

  1. Free eBook on Social Media and Social Networks
  2. Social Media WrapUp-August
  3. Mapping Social Media Uses
  4. The Biggest Secret of Social Media
  5. What are Your Social Media Tasks

Social Media Marketing: the new Word of Mouth

English: Stephen Monaco speaking about Social ...

Image via Wikipedia

Social Media is permanent, broadcast and does not rely on somebody remembering what they have heard about a business and passing it on. Online followers of your Social Media channels can share their enthusiasm with their own network of contacts ensuring it remains online almost indefinitely to be found and visited time and again.

To many, Social Media is not yet synonymous with business, a lack of definition that has enabled it to become a watered-down, umbrella term. However, with business and networking increasingly carried out online and it being widely recognised that talking at our business customers is not as effective as talking with them, companies need to mingle in the same circles as their customers, associates and competitors.

You do not have to post every day to create online awareness so it needn’t be a content safari! If you cannot maintain the quality level of your content at the rate you are aiming for, reduce activity until you find the frequency that does.

Any business with a solid offline reputation and success can form a cohesive Social Media strategy and campaign and, the more content that is generated about your business, the easier it will be to leverage this. 70% of all Social Media Marketing is wasted effort due to a lack of strategy. Planned properly and it enables companies to carry out ongoing in‐depth research at virtually no cost via free online metrics and tools to set goals and achieve ROI.

Contact Katherine on 01202 798270 or katherine@dorset-pa.co.uk to see how I can help you master the metrics.

Quick Question: What content do you share on your Social Media channels, e.g. Facebook?