Here is the first in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)
Alan: It’s hard to imagine that Social Media has been around for over ten years. It seems that business has only woken up though to its possibilities in the last two. Many businesses struggle or don’t bother. Katherine Hanson runs a Social Media training company called Soci@lite. I managed to grab her for a few minutes straight after one of her presentations. How should small businesses approach Social Media?
Katherine: Firstly they need to look at their goals, what they want to achieve from Social Media and then put together a strategy. So, be it to increase awareness of their website, to introduce people to new products and services, to update people on developments. There are really are lots of different ways you can use Social Media but you need to be clear from the beginning.