Tag Archives: lets talk business online

Let’s Talk Business Interview: How Should Small Businesses Approach Social Media?

Here is the first in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)

Alan: It’s hard to imagine that Social Media has been around for over ten years. It seems that business has only woken up though to its possibilities in the last two. Many businesses struggle or don’t bother. Katherine Hanson runs a Social Media training company called Soci@lite. I managed to grab her for a few minutes straight after one of her presentations. How should small businesses approach Social Media?

Katherine: Firstly they need to look at their goals, what they want to achieve from Social Media and then put together a strategy. So, be it to increase awareness of their website, to introduce people to new products and services, to update people on developments. There are really are lots of different ways you can use Social Media but you need to be clear from the beginning.

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Let’s Talk Business Interview: Is Your Business Using Its Twitter Account Properly?

Here is the second in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)

Alan: As I mentioned earlier, I also caught up with Social Media guru Katherine Hanson to ask her whether businesses are using their Twitter accounts properly?

Katherine: In some instances yes and in a lot of instances no. I think it’s all about the mind-set and the approach to Twitter. As with any Social Media profile you need to think about the people who are going to be reading what you’re writing – not necessarily what you want to say but what other people want to hear and what they’re likely to find interesting and share with other people. That’s what it’s all about – spreading the message and engaging.

Alan: It’s amazing how 140 characters can go so far. What sort of advice would you give to people? To put as much information in as possible or to reference other stuff? How’s best to use those 140 characters?

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Let’s Talk Business Interview: Is Blogging Really Necessary For Your Business Or More Trouble Than It’s Worth?

Here is the fourth in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)

Alan: We’re all told that we need to blog. It apparently helps build you business reputation online. There are millions of bloggers around the world and all of the top corporations are using them to communicate with their customers. But does your business actually need to blog? Isn’t it old hat? Social media guru Katherine Hanson is in the studio with me. Just before we get to the merits of blogging, Katherine, we’d best find out exactly what it is.

Katherine: Blogging is short for weblog which historically was literally an online diary, so people keeping a log online either of something going on in their lives or in their business. And it’s evolved from there really, so it’s all about putting something together based on opinion and research and hopefully getting people to comment on and share it.

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