Tag Archives: MailChimp

MailChimp Monthly Makeover: The Four Permissions

V8 new featuresOn 18 February MailChimp launched version 8, with the aim of providing more users with more power in a similar way to Facebook Business Page Admin roles.  If there’s one thing MailChimp are good at, it’s user participation! And they actually listen too. Despite a user database of over 2.5 million users with a wide range of needs and motivations for using MailChimp, they still collated all of the email feedback concerning access control, permissions, multi-user accounts, workflow, etc. and from that implemented these new permission levels and streamlined multi-account log-in (which has replaced Account Keys).

And they won’t stop there. As with all versions of MailChimp, v8 is a work in progress and beyond live they plan to further refine it and react to customer feedback to hone the offering.

Their mission was to optimise this new functionality for a smorgasbord of different users, such as large organisations with multiple employee usage and SMEs who outsource their Social Media management to PR Agencies, Online Marketing specialists or Virtual Assistants.

The Four Permission Levels

Admin: Highest level access to everything in MailChimp – account settings, billing info, account deletion, user permission access, etc. Admins are the only accounts that can invite other users. Only Admins have permission to export lists, so any link to that area will be hidden.

mailchimp maangerManager: Can create campaigns, view lists and reports but can’t access account settings or billing, export lists or invite other users.

Campaigns   MailChimpAuthor: Can create campaigns and design/edit templates, but cannot send them. Useful for say an in-house designer/writer or outsourced agency. Will not be able to see ‘Send Now’ or ‘Schedule for Later’ buttons – they will instead have an ‘I’m Finished’ button which will send a note to Managers and Admins so that they can log in and send the campaign.

Viewer: Only has the ability to view campaign reports.

Whatever permission level you are granted, if you manage multiple MailChimp accounts you will be able to use a universal MailChimp username and password to access them and on log in see a screen where you choose the account you need to work in:

Select an Account   MailChimpLogging in and switching accounts

The same applies to switching accounts – simply hover over the account dropdown at the top of the screen to select which account you wish to work in.

You will also see that MailChimp have made a change to your display name too. Instead of your username you will now see you email address or name/company. They have introduced this feature to help you distinguish between your different accounts in MailChimp.

Account Keys converted into Admin-level users

Account Key holders are equivalent to Admins for your account, they will automatically be converted over to Admin level users, so if you don’t want this level off access, sign, log into your account and revoke any keys that are no longer in use or you just simply don’t want to be used anymore. Equally, you should also change the permission levels for any users that you don’t want to be an Administrator of your MailChimp account.

Other points to note

MailChimp’s API, Mobile Apps and third-party integrations that use our API will only function properly with Admin level access – Non-Admins will simply receive an error message if they try to access via one of these three channels.

So that’s about it on the new permission levels feature in MailChimp. If you’re not already using this fantastic, highly intuitive, uniquely user-centric, not to mention FREE (for up to 2,000 contacts) email marketing platform, isn’t it about time you did?

What do you think of MailChimp’s latest features – golden geese or lead balloons? I’d love to read your comments below!

Soci@lite Miniclass: WebHooks Deconstructed

new_webhook WebHooks allow you to collect information about events, such as the publishing of a page or post, a comment on a page, etc. as they happen in real-time.

They are very simple to set up – all you need to do is provide a URL, select when and where you want that URL to receive data about events on your list, and it will be sent to the URL you have specified as the events take place

Wikipedia defines a WebHook as a “method of augmenting or altering the behaviour of a web page, or web application, with custom callbacks. These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application”.

WebHooks can also be used in Email Marketing. MailChimp for example, allows a wide variety of options for events you want to capture, based on their sources, including:

  1. Subscribes
  2. Unsubscribes
  3. Profile Updates
  4. Email Address Changes

Here are some examples of how WebHooks function:

  1. Each time another blogger reblogs one of your posts, be informed about offshoot discussions on other blogs that emanated from your original post so that you can share on them yourself as well as receive more inbound links to your blog/website from the discussion
  2. set ‘trigger word(s)’. If a post or comment is made that contains one or more triggers such as name, website, genre, etc., the WebHook notifies the user

WebHooks are simple to implement and can be integrated and implemented everywhere. You can point a WebHook at a site that will call other WebHooks – it might then process the data, record it, redistribute it to multiple other WebHooks.
Webhooks — Support — WordPress.com

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A/B Split Testing – Does it Help Email Marketing – MailChimp Guest Post

Ever since we launched our automatic email optimizer, we’ve been tracking all this wonderful A/B testing data on our system.

We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we only included campaigns sent to over 500 recipients).

Overall, we found that A/B split winners did better than non-tested campaigns. By how much?

Before we give you the exact numbers, test your email marketing aptitude and pick the winning subject line from these real life A/B email tests conducted by our customers:

Winning Subject Lines by Open Rate
Test Group “A” Test Group “B”
Don’t Forget Mom… Gifts Mom Will Love!
Protect Yourself From the Sun This Summer… The Best Sunscreen, Hats, Rash Guards and More…
[COMPANY]: March [COMPANY] Mail Spring Update from [COMPANY]
[COMPANY] March Newsletter March is National Crochet Month
[COMPANY]: France River Cruise & Golf – Last Call [COMPANY]: Last Call for France River Cruise & Golf
Computer Security Quarterly – Spring ’08 2007 Record Year For Data Breaches
Coupon Enclosed – Save on Printer Ink, Toner, Paper, Storage Media Now – HP, Xerox, Canon, Brother, Dell & More News & Discounts from [COMPANY] – Savings on Printer Supplies from HP, Xerox, Brother, Canon and More
[COMPANY] Easter Newsletter – Free Shipping [COMPANY] Easter Newsletter

Think you know which ones were the winners? They’re all the subject lines in the first (A) column. In general, we found that:

  • Subject lines with company names in them did better, and they did better when the company name was near the beginning of the subject line (perhaps it was the increased recognition factor)
  • Shorter subject lines seemed to work better than long subject lines (the difference in open rate was more noticeable when they differed by 30 characters)

How Much Better Are A/B Tested Email Campaigns?

We compared the email marketing stats of A/B testers against the average email marketing stats across all MailChimp customers.

Average open rate across all lists: 21.7%
Average open rate for winning A/B groups: 24.1%

Average click rate across all the lists: 4.7%
Average click rate for winning A/B groups: 5.5%

*We analyzed 1,720 A/B tested campaigns, sent to 6,226,331 inboxes (we filtered down to emails sent to over 500 recipients).

As you can see, those who take the time to A/B split test their email campaigns get better overall results than those who don’t. For some extremely large lists, those few percentage points can make a huge difference in eyeballs, clicks and conversions.