Tag Archives: Marketing and Advertising

Social Media: a Free Lunch or the Thief of Time?

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You wouldn’t do your own books if maths isn’t your strong point or design your own website if you barely know your way around Microsoft Office, so why would you even attempt to manage all of your Social Media? And, as a business owner, you invariably lack the time and inclination anyway, right?

If you’re going to commit to Social Media then you need to truly commit because infrequent participation will not work; the immediacy of Social Media also dictates that your content should never really be more than three to five days old.

Yet, that Social Media is free remains one of the biggest misconceptions surrounding this form of marketing. The platform(s) you use might be but your messaging is not. Even if you are looking after all of your marketing internally the cost is still there in the form of your precious time. And, the more invested your business becomes in its Social Media presence, the more resources and time you need to devote.

Whether you outsource to a Social Media Manager or use somebody internal, the reality is that as a business you need a dedicated person to push all of these efforts. Regardless of how much time your business is spending on Social Media, make every moment count so that it doesn’t become the thief of your time.


Email Marketing – Seven Savvy Sweeteners!

Newsletters are a quick, easy and FREE way to drive traffic back to your website and keep your customers and target audience returning regularly.

1. Communicate

Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

2. Targeted Messaging

Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.

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Social Media is word of mouth

I provide a social media and blog writing service for a number of my clients. Social Media is the online equivalent of word of mouth which to me really encapsulates its usefulness to businesses. 10 years ago it would have been enough just to have a website, but these days this expectation has, in my experience, been surpassed by social media. If for example you want to research a company, you usually look online. If a company doesn’t have an online presence beyond their website it’s easy to view this as a negative thing, rightly or wrongly. So if you feel that a social media presence would be beneficial but you’re unsure how to go about it without spending a small fortune or simply lack the time and inclination, get in touch today.

Why you can't afford to ignore Social Media

1. It gets your message out there and builds relationships

2. It’s a great ROI on your marketing budget

3. More social media will lead to more online searches

4. Paid search prices are rising

5. SEO isn’t easy anymore

6. Your competition is doing it

7. Your customers are using it

8. Your website is only a shop window

Email Marketing vs. Direct Marketing

Did you know…..?

  • 96% of internet users’ main reason for being online is email
  • 53% of business users check their email six or more times during the working day
  • 42% of business users check their business email while on holiday
  • 34% of internet users check their email continuously throughout the day

Given that e-mails are now the most common method of communication for businesses, email marketing plays a vital role and according to some communications industry forecasts, total budget spend is predicted to reach $27.8 billion by 2013.

What are the benefits of Email Marketing?

  • The return on investment of opt-in email is 40 times greater than direct mail
  • Increased awareness and profile of your business/brand
  • More visitors to your website, and all importantly more sales or bookings
  • Generates immediate call to action, e.g. sales, downloads, inquiries, registrations, etc.
  • Encourage people send people to offline stores and events, prepare the way for catalogues, build awareness, contribute to Strengthen relationships, encourage trust and cement loyalty
  • It allows targeting and drives direct sales
  • Builds relationships, loyalty and trust
  • Targeted campaigns deliver maximum results

If your business uses its website to communicate with customers and target them online, it’s vital that you also take advantage of Email Marketing. Contact Soci@lite today to find out how we can help you achieve this.

Interesting article on the success of social media for local businesses