Anchor Text is the hyperlink or clickable text found on a webpage. Using accurate Anchor Text is essential for good Search Engine Optimisation and when used appropriately it can drastically boost your rankings in the search engines. The Anchor Text provides descriptive and useful information for the page that it links with.
A common mistake is “Click Here” Anchor Text, which apart from neglecting to describe your content to page visitors and search engine crawl bots, means you will not benefit from SEO ranking. At one time, Google Bombing used large amounts of Anchor Text to influence the rank of a link that directed visitors to unrelated content. However in January, 2007, Google created a new algorithm which reduced the impact of Google bombs.