Tag Archives: Newsletter

Eight Etiquette Tips for Newsletter Sign-Ups

1. Make Sign Up Valuable

Most people want reassurance that if they sign up for a Newsletter, it will provide them with valuable information, not simply clutter their inbox with irrelevant content. Most are also wary of what information is delivered to their inboxes and fear being inundated with emails that are not relevant to them and also sent too frequently.

2. Make Sign Up Easy

Subscription to a website’s newsletter should be a two-click process in essence – enter your email address, click subscribe, receive an email and confirm sign up. Don’t make it unnecessarily laborious for your potential subscribers if you want them to sign up.

3. Make Sign-Up Prominent

This could be done via a sign-up box in your site’s sidebar (ideally at the top) which is then visible on every page of your website. On Soci@lite’s website I have provided the user with the ability to view a sample Newsletter so that they can see for themselves the type of content they will typically receive via email. This link also opens in a new window so that they don’t navigate away from the sign-up page.

4. Calls To Action & Ethical Bribes

Offer users with an incentive for signing up to your Newsletter, be it a free e-Book, download, Tips & Tricks on a certain topic each month, etc.

5. State How Often You Send Out

You should indicate exactly what they will receive by registering and how often they will receive those updates, i.e. at a set time each month, periodic updates with interesting topical news, how-to tips, links to resources, etc.? Or will they receive promotional emails that alert them of special offers and new products? Or are they receiving short messages that alert them of upcoming events, recent community activity, company news, etc.?

6. Provide A Link To Back Issues

On Soci@lite’s website I have provided the user with the ability to view all the Newsletter Back Issues so that they can see for themselves exactly the type of content they will typically receive. This link also opens in a new window so that they don’t navigate away from the sign-up page.

7. Consider your Target Audience

Technically, email Newsletter registration should purely function as a mechanism for collecting subscriber email addresses. Many organisations however see this as an opportunity to capture information about their target audiences and ask more questions than the potential subscriber may be comfortable with. As with every web form it is important for you to consider what you are going to do with the information you have collected from your subscribers. If you do not have a clear requirement or plan for the information requested then it does not belong in a registration form and should only be requested from your Captive Audience (see below).

8. Leverage Your Captive Audience

Also dd a newsletter signup link to any thank you page on your site, i.e. where visitors are sent after purchasing a product, completing a form, etc. They have already trusted the site for some form of transaction and are therefore your Captive Audience – they may well therefore be interested in receiving more information from you.

Regardless of how you decide to capture information and from whom, always ensure that you clearly state what you intend to do with that information.

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Email Marketing – Seven Savvy Sweeteners!

Newsletters are a quick, easy and FREE way to drive traffic back to your website and keep your customers and target audience returning regularly.

1. Communicate

Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

2. Targeted Messaging

Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.

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Social Media is not a Flash in the Pan

Despite the invention of Social Media as a platform for fun and interaction online, it has evolved into an integral marketing and business awareness tool.  And although to all intents and purposes still in its infancy, the growth rate of Social Media within the advertising market is both astounding and longevous.

Over the past eighteen months or so there have been Social Media acquisitions and mergers abound. Facebook purchased Instagram (pipping Twitter to the post), LinkedIn bought Slideshare, Oracle purchased Vitrue for $300 million quickly followed by Involver, Salesforce snapped up Buddy Media for $689 million and CNN were rumoured to be in talks with Mashable. The list goes on, so much so that previously unconvinced investors and brands are sitting up and taking notice of Social Media marketing, particularly since Facebook raised $16 billion, providing the company with a $104.2 billion market value and adding further kudos to the cause.

Although many businesses understand the importance of Social Media for engaging with customers and clients, they do not necessarily have the resources to dedicate to it or rather they perceive that they don’t.

With the level of diversification also occurring amongst the big Social Media networking players, spearheaded currently by Facebook’s testing of an online-banking system in partnership with Australia’s Commonwealth Bank, and the possible launch of a Job Search feature to rival LinkedIn’s, many large IT companies are increasingly investing in Social Media marketing companies.

Even many of the most technophobic businesses acknowledge that a Social Media presence is now essential, so those that are not asking why Social Media marketing companies are in such high demand should be. According to a report released today by Domo and CEO.com, “while the majority of Fortune 500 CEOs have yet to pick up the pace in their personal social media efforts, it seems those who do will be better equipped to successfully grow their companies”.

Social Media: Where’s the Return on Investment?

Many businesses have yet to be convinced of the benefits of Social Media either because the very words are not synonymous with business or they cannot see how it enables them to measure ROI. As Social Media is still a fledgling phenomenon, a tangible track record is difficult to demonstrate and, although it is true that its impact does need to be measured, marketing based solely on ROI misses the point.

Rather than What’s the ROI? we should be asking What does or will success look like?  Today’s Social Media savvy consumers publish and share their customer and brand experiences, therefore it has a far greater impact on the overall customer relationship than other forms of marketing. As Social Media is also an extension of good business ethics, each interaction should be approached as a valuable exchange (i.e. interesting content or ethical bribe such as a Newsletter, free e-book, etc.) rather than a monetary Return on Investment.

If you look upon Social Media as online word of mouth, this really encapsulates its usefulness to businesses and, in the words of Ford Motors, “you can’t just say it. You have to get the people to say it to each other”. People do business with companies they know, like and trust, so every online exchange is an opportunity to nourish relationships and network beyond prospects and investors. This is what will make you money in the long run.

Contact Katherine on 01202 798270 or katherine@social-ite.co.uk to see how I can help you navigate the world of online marketing and master the metrics. 

Quick Question: What content do you share on your Social Media channels, e.g. Facebook?