Newsletters are a quick, easy and FREE way to drive traffic back to your website and keep your customers and target audience returning regularly.
Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.
2. Targeted Messaging
Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.