What is your motivation for writing blog posts? To produce content which will drive traffic back to you website rather than relying purely on search engine optimisation? To be ahead of the game with your business’ Social Media and build new connections or solidify your existing relationships? Or perhaps you simply find blogging an incredibly rewarding activity especially when you start to see followers, likes, shares and comments? Whilst your objective for writing blog posts may be subjective and individual, your goals should not be.
In Part 1 of Brainstorm to Blogging Success we shared three of our most recommended Tips: What Does Your Target Readership Need and Want, Reader Engagement & Social Proof. In Part 2 we talk about Commenting on Other Blog Posts, Key Influencers and how Content is King.
Whilst a very effective way of promoting your blog is to visit other blogs and websites and comment on them, what I don’t mean by this is to simply leave backlinks to your own blog or website. Followers will quickly cotton on to this tactic and frankly, in most cases, be turned off by the blatant self-promotion.