Tag Archives: Social media

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 4 of 4)

fbvsliIn the final part of this four-part blog post I talked about Tabs & Apps, Advertising & Promotions, Check-Ins, Facebook Notes and Facebook Analytics. So, here goes with Part 4 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

# 16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point # 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions

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Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 3 of 4)

fb pageIn Part 3 of this four-part blog post I talked about Tagging & Commenting as your Page, Google Search Results, Contests/Competitions, Business Page Admins/Owners, Featured Page Admins/Owners and Featured Likes . So, here goes with Part 3 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

# 12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

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Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 2 of 4)

fb pageIn Part 1 of this four-part blog post I talked about a Personal vs. Private Profile, It’s Not About You! and your Brand Newsfeed. So, here goes with Part 2 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

#5. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

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Better Business Blogging (part 2) – Why, When, How

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A Note on WordPress

WordPress is one of the most popular blog-publishing applications in the world used by millions of individuals, businesses & organisations. It allows up to 10 users – enabling different people to post different blogs at different times. Each user may be authorised with different privileges, e.g. publishing, editing, etc. It integrates elegantly with Facebook, Twitter, LinkedIn and other platforms. You may use templates, search-engine friendly links and widgets (drag-and-drop sidebars, Facebook Like boxes, etc.)

It automatically skim reads your content and suggests relevant or popular keywords (as do Podcasts) to tag your articles with. You can publish material retrospectively based on original date, e.g. existing testimonials/blogs. You can make special blogs ‘sticky’ – which means you can choose what to promote regardless of publishing date and it give you free analytics to measure the impact of your blog and traffic to your website.

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Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 1 of 4)

fb pageI was compelled to write this four-part blog post after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

In the process of writing, this has grown from an initial Blog Post to a four-part series of Posts because I just kept thinking of more compelling reasons for using a Business Page rather than a Facebook Profile. So, here goes with Part 1 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

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5 Social Media What Not To Dos

Social Media: a Free Lunch or the Thief of Time? | Soci@lite BlogThese days, it can be hard not to feel bombarded by Social Media, what with 900 million active users on Facebook and 200 million plus on Twitter. The majority of the small business owners I train or work with certainly feels a heightened sense of obligation and urgency to navigate the Social Media landscape. But, in the rush to, they invariably end up making critical and costly mistakes for their businesses. Check out these five common mistakes and Soci@lite’s suggestions for how to avoid them:

1.  The Best Things Online Aren’t Free 

Social Media does not cost anything other than in time and effort. It’s free to join Facebook, create a Twitter profile or set up a blog – fantastic news for small businesses, right? Not once you factor in the constant commitment that Social Media demands, from updating your channels with fresh content to engaging with your followers and industry peers, not to mention keeping tab on your competitors.

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Let’s Talk Business Interview: Feeling flummoxed by Facebook & turned off by Twitter? Discover the insider secrets of Social Media with Katherine Hanson

Here is the third in a four-part series of interviews I gave to Alan Coote of local digital radio station 5 Digital for his weekly business programme Let’s Talk Business (@ltbshow)

Alan: With the Social Media landscape constantly changing, managing it can seem like a full-time job. It’s all too easy to get it wrong and waste valuable time. So how do you get it right? Online guru Katherine Hanson from Soci@lite is here to navigate us through the Social Media maze. Katherine, there seems to be pressure for people to constantly update their profiles. Is this a common phenomenon?

Katherine: Yes. Probably the most common one I come across. People feeling the obligation to post but also the obligation to be on lots of social media channels, which isn’t necessarily the advice I would give them.

Alan: It’s almost like a weight around your ankles, this social media thing. What can we do about it?

Katherine: If you’ve been using social media, it’s about taking a step back and appraising what channels you use, how you’re using social media –, how often you’re on it, what sort of response you’re getting from people. I would say it’s better to use one often than lots of them sporadically because you’re not really committed if you’re not using it very often and it will appear half-hearted to your followers. I know a lot of people who say, right, I’ve got a Twitter account and I’ve got facebook, but I haven’t touched facebook for three months because I prefer twitter. Well if that’s the case, only use Twitter and don’t be on facebook.

Alan: Well that’s good because the alerts I get on Facebook are slightly annoying on my phone all the time. That probably is a good point; do people have their favourites as well? It might be the wrong favourite that they have, come to that.

Katherine: I don’t think there’s a right or wrong. You need to be where you feel comfortable because ultimately it’s your voice. You may be writing predominantly about your business but the person following you isn’t doing so because they want to know purely about your business. They want to get an insight into the person or people behind the business; it’s that age old mantra of people do business with those they know, like and trust. I believe that however technologically advanced we become that will never change. So be where you’re comfortable being, where you feel realistically you can be posting and being active often.

Alan: The other side of that coin is that there’s no point in being somewhere where your customers aren’t, in a way.

Katherine: Exactly. If you really want to get technical about it there are ways in which you can have a look at where your customers are. But it’s a case of looking at what’s best for you and what’s best for your business, not which social media profiles are on trend or where everybody else is telling you that you should be which I often come across with businesses.

Alan: You mentioned being technical about it. Are there places on which you can analyse where people are talking about you on social media, or where you need to be on social media?

Katherine: At the very base level if you have Google Analytics for your website or you have somebody managing it on your behalf, you can simply add a social element to those analytics. You can sync it with Facebook, Twitter, whichever social media profile(s) you have and it will then tell you what traffic is going back and forth from your website through social media, what people are saying on facebook for example, which posts that you’ve written are getting the biggest response from people. But within the social media channels themselves there are also tools you can use to analyse what’s going on with what you are writing about, what’s resonating with people. Additionally to that, you can use tools such as Social Mention which provides real-time social media search and analysis. In other words, it will tell you everything that’s going on around a topic or key phase – that may be something as simple as your business name or your name and anything that’s online which mentions it, social mention will tell you about.

Alan: You have to have followers whether it’s on Facebook, Twitter, LinkedIn, Google+ or any of them; you’ve got to have people interacting and wanting to interact with you in the first place to get that social proof. How is that done?

Katherine: Yes, that is a bit chicken and egg. I think the first place to start is with what I call your captive audience. So that may be connections you have on LinkedIn who are completely separate to what you want to promote, it may even be as simple as your friends and family on your Facebook profile. Sharing your content to those people to begin with is a really good place to start because they are a captive audience; they are connected with you because they want to be. But whilst to you they may be friends and family, there are going to be people among them who are business owners themselves or who know other business owners and so on. You don’t know who someone knows.

LTB

14 October 2013