These days, it can be hard not to feel bombarded by Social Media, what with 900 million active users on Facebook and 200 million plus on Twitter. The majority of the small business owners I train or work with certainly feels a heightened sense of obligation and urgency to navigate the Social Media landscape. But, in the rush to, they invariably end up making critical and costly mistakes for their businesses. Check out these five common mistakes and Soci@lite’s suggestions for how to avoid them:
1. The Best Things Online Aren’t Free
Social Media does not cost anything other than in time and effort. It’s free to join Facebook, create a Twitter profile or set up a blog – fantastic news for small businesses, right? Not once you factor in the constant commitment that Social Media demands, from updating your channels with fresh content to engaging with your followers and industry peers, not to mention keeping tab on your competitors.