Providing regular blog content which is useful and meaningful to people is the building block of any content campaign. Posting regular content will also increase your overall SEO ranking amongst search engines such as Google, Bing, Yahoo! and Technorati. In addition to this, you will also maintain the interest and loyalty of your audience by creating a sense of anticipation.
Try these simple Ten Tips to drive traffic back to your blog and ultimately help yourself to stand above the parapet in the 100m+ blogosphere:
1. Tag Your Posts
Tags are keywords which help readers find your blog in search engines such as Google, Bing, Yahoo! and Technorati. They only take seconds to add but can reap dividends in terms of additional traffic to your blog.
2. Submit Your Blog URL to Google et al
You only have to submit your Blog URL (web address) to search engines such as Google, Bing, Yahoo! and Technorati once. Thereafter, each time you publish a new blog post, it will trigger them to crawl your blog for useful content. Whilst simply submitting your blog to search engines will of course not rank it at the top of page one, your blog will still be included in their list of blogs going forward which can reap dividends.
3. Submit Your Posts to Social Bookmarking Sites
Taking the time to submit your best posts to social bookmarking sites such as Scoop.it!, Newsvine, StumbleUpon and Reddit and more can be a simple way to quickly boost traffic to your blog. By bookmarking your pages, you are creating backlinks to your content, which is great for increasing your page rank (PR).
Search engines index top social bookmarking websites, which can automatically help your own website climb higher in search engine results. Social bookmarks can help unknown businesses and new start-ups build a unique and recognizable brand. Submitting your links to the most popular social bookmarking websites is free.
Click here to view a list of the top Social Bookmarking Sites.
4. Add links to other Blogs
This is a simple way of putting your blog in front of audiences other than your own – and it works in reverse. By adding links to sites you like in your Blogroll (links page), the owners of those blogs will find your blog and will be likely to add a reciprocal link in their Blogrolls. The hope is that some of those readers will click on the link to your blog on the other blogs’ Blogrolls and find your content interesting and enjoyable turning them into loyal readers.
5. Syndicate with an RSS Feed
This tool emails your blog readers when you publish new content. RSS (Really Simple Syndication) uses web feed formats to publish your blog entries as an RSS feed which includes full or summarised text and metadata such as the publishing date and author’s name.
RSS feeds enable publishers to syndicate data automatically and also benefit users who want to receive timely updates from favourite websites or to aggregate data from many sites.
Once users subscribe to a website RSS removes the need for them to manually check it. Instead, their browser constantly monitors the site and informs the user of any updates. The browser can also be commanded to automatically download the new data for the user.
Users subscribe to feeds either by entering a feed’s URI into the reader or by clicking on the browser’s feed icon. The RSS reader checks the user’s feeds regularly for new information and can automatically download it, if that function is enabled. The reader also provides a user interface.
6. Use Links and Trackbacks
Not only are links noticed by search engines, but Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.
You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you’ve linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!
7. Yes Comment!
Commenting is a simple but essential tool for increasing blog traffic but it is a two-way street. In the first instance, respond to comments left on your blog in order to demonstrate that you value their opinions but also to draw them into conversation. This will engage them and ultimately increase their loyalty to your blog and the likelihood of them sharing your blog posts with others.
Equally important is to leave comments on other blogs, ensuring that you also include your blog’s URL in your comment in order to create a backlink to your blog. Many people read the comments left on blog post and if they read compelling content they engage with, they are more likely to click on the link of the commenter and visit their blog or website.
8. Be Our Guest
Guest blogging is either when you write a post on somebody else’s blog or when another blogger writes a post on yours. Both methods are likely to increase traffic as your blog will be exposed to the other blogger’s audience. Many of the other blogger’s readers will visit your blog to see what you have to say.
People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine Optimisation in mind can easily boost your traffic. If you use WordPress for your website, this plug-in will actually optimise all of your images automatically which takes the strain out of an incredibly useful but time-consuming activity.
10. Optimise for Google et al
When you write your blog posts and pages, optimise them for search engines. Include relevant keywords and links but don’t overload your posts with too many relevant keywords or completely irrelevant keywords. Doing so can be considered spamming and could have negative results such as your blog being removed from Google’s search entirely.
How do you attract visitors to your blog? What Tips and Tricks do you use or know of which have helped to drive traffic back to your own blog and website?