Tag Archives: Web search engine

Soci@lite’s Miniclass: What is Guest Blogging?

Guest blogging involves either writing blog posts to be published on other bloggers’ blogs, or another person writing a blog post to appear on your blog. Guest blogging is used by many bloggers because it is a really effective method to drive traffic to your website and as well as enabling you to network with other bloggers from your industry. Guest blogging also helps with branding and getting your name or company in the spotlight, building your social media presence and gaining more industry experience.

How 

  • Research your topic and write the post before you pitch it to a submission site
  • Find a blog that is accepting guest posts or contact a website that might be willing to accept a guest post
  • Introduce yourself and tell them what you would like to write about
  • Apply any suggestions or feedback from the host site concerning your content
  • Include an optimised backlink to your website in the byline
  • Vary where you post
  • Respond to comments left on your post
  • Include an author bio and introduce yourself to your readers
  • Read other articles on the host website
  • Promote your guest post to social media websites

Where

  • The first and best place to start your research is the search enginesGoogle, Bing, Yahoo and the like. Compile a list of sites that you would like to contact for guest blogging
  • Consider maintaining a spreadsheet detailing the name of each site, title of the article you submitted, contact name, email address, page rank, anchor text and the date that you submitted your article
  • Try to seek out well-established blogs which feel offer you the best opportunity to attract like-minded readers as your own site
  • Contributing your knowledge or experiences on other websites will also create a line of communication and encourage new readers to visit your website
  • Find well-known websites or blog authors in your industry and contact them with a polite email enquiring as to whether or not they are willing to showcase one of your articles
  • There are also a number of blog submission websites which rely solely on the submissions of guest bloggers which can be extremely helpful as long as they target your audience

What

  • Submit to a website or blog where the content will be valuable or useful to its audience and ensure your content is unique and easy to read
  • Be honest, straightforward and demonstrate your knowledge

When

  • Wait until you have established a well-written blog and are confident in your blog and article writing abilities
  • It is most beneficial to guest post whenever you have important or link worthy content to share
  • Unique content is always the best way to target potential customers because it guides readers to your material

Guest blogging can be extremely mutually beneficial. The host site/author is provided with link worthy unique content and a link on your site and you as the guest blogger have the opportunity to not only direct traffic back to your website but content is king. Posting unique content will help your search engine ranking and hopefully search engine traffic no end. Guest blogging can also help you to gain backlinks, increase traffic, develop your company brand and acquire new customers.

Soci@lite Miniclass: Reciprocal Links & Anchor Text

anchor-tag-cloud

Anchor Text and Reciprocal Links work together to provide invaluable link value to your website and have the potential to significantly increase your website ranking.

Anchor Text is the hyperlink or clickable text found on a webpage. Using accurate Anchor Text is essential for good Search Engine Optimisation and when used appropriately it can drastically boost your rankings in the search engines. The Anchor Text provides descriptive and useful information for the page that it links with.

Anchor Text also enables websites to use cleaner looking text rather a distracting hyperlink, e.g. <a href=http://www.social-ite.info>Soci@lite</a> would appear as Soci@lite on the page.

A common mistake is “Click Here” Anchor Text, which apart from neglecting to describe your  content to page visitors and search engine crawl bots, means you will not benefit from SEO ranking. At one time, Google Bombing used large amounts of Anchor Text to influence the rank of a link that directed visitors to unrelated content. However in January, 2007, Google created a new algorithm which reduced the impact of Google bombs.

Where to use Anchor Text:

  1. External links (links from other sites)
  2. Internal links (links on your pages)
  3. Links on your main page
  4. Navigation maps

Top Tips for Appropriate Anchor Text: 

  • Branding: include the company or product name, e.g. Soci@lite Social Media Training & Consultancy
  • Context: provide a relevant description, such as Social Media Blog rather than just Blog
  • Keywords: include your targeted keywords to increase SEO benefits
  • Readable: it is crucial that your Anchor Text makes sense to human page visitors, not just search engines
    Succinct: try to keep your Anchor Text under 60 characters
  • Unique: each web page should have a unique Anchor Text to describe it – use variations and secondary keywords

Reciprocal Links are created when two websites agree to exchange links with each other. Anchor Text is crucial to this because you want your link partner to accurately describe your site and your site to also rank for the keywords that you are targeting. It is always good practice to use Anchor Text which is going to influence your SEO goals and positively portray your website. Search engines look at both the quantity and quality of sites that link to your site. A Reciprocal Link can bring more traffic and boost your website’s SEO ranking.

Ten Top Tips for obtaining Reciprocal Links:

  1. Find high-quality complementary sites not competitors, unless the advantages outweigh the disadvantages
  2. Initiate a link exchange by placing a link to a site on a relevant page of your own site
  3. Contact the site owner
  4. Inform the site owner of who you are, what your website is, why you’re interested in linking to their website, and how you both can benefit from the exchange
  5. Inform the site owner that you have already linked to their website and if they agree to exchange links you are happy to modify the Anchor Text to something of their choosing
  6. Provide them with the URL of the page where you’ve placed their link
  7. Request that they link back your site and suggest a page where the link may be appropriate
  8. Provide the HTML code that includes the hyperlink and the keyword Anchor Text so they use the correct Anchor Text for your link
  9. If you have not heard back within a couple of weeks then send a brief, polite reminder, but don’t push it as they may reconsider in the future
  10. Keep a detailed and organised list of sites that you have propositioned a link exchange with so you know who has provided you with a link and who you still need to contact

Although search engines such as Google assign more value to websites with the most relevant and superior links, it is of equal importance that the right Anchor Text is used in order for your keywords to be ranked and your traffic targeted. Try to diversify your link exchanges by not focusing on only high-value sites.

Finding high-quality link partners can be a difficult and time-consuming task however the eventual payoff is fantastic – good luck!

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Whys & Wherefores of a LinkedIn profile

Many professionals see LinkedIn as ‘a place they keep their CV online and maybe have some connections with people they know professionally…not as a place to get business intelligence, to research problems, to establish an online presence where other people in the network can find them’, commented LinkedIn co-founder Reid Hoffman recently. Nevertheless, LinkedIn has now established itself as one of the leading Social Media channels and is an interface for professionals who want to find out more about you – use it to benefit from the buzz about your business.

A LinkedIn profile helps you to:

  • Showcase your skills and experience
  • Be found for new opportunities
  • Stay in touch with colleagues and friends

LinkedIn is very different from more casual social networks such as Facebook and Twitter and the language used to communicate with fellow LinkedIn members more formal. As LinkedIn is a professional network, offer business discussions, events and opportunities instead of personal Updates. Be mindful of the purpose of LinkedIn – although it is great to share what is important to you on LinkedIn, achieving a balance is equally crucial.

LinkedIn is all about connections and nurturing your network so you should really be asking yourself what you can do for your contacts, instead of requesting that they do things to benefit you. Much the same as Facebook’s ‘Like’ button, you can ‘follow’ your favourite or similar companies to your own and receive automatic Updates in your LinkedIn feed. Read their pages and the profiles of their members – what keywords do they use? What LinkedIn groups do they belong to? What connections do you have to these people?

You are your Brand

Users with 100% complete profiles are 40 times more likely to receive opportunities through LinkedIn, which will not only open avenues to more connections, but demonstrate that you actively wish to participate and are ready to engage with fellow users.  A 100% complete profile (a prerequisite of which is a minimum of 50 connections), also automatically ranks you higher in search results because the more information you input with relevant keywords, the easier it is for people to find you which in turn influences how high up you appear in a search result.

Katherine Hanson - Soci@lite

Use a professional, clear and current photograph of your face which is appropriate for business. We are visual creatures and your photograph will be the first thing people notice before even looking at your work experience or qualifications, so first impressions really do count particularly if you have never met in person.

Choose a custom URL for your public profile, e.g. www.linkedin.com/in/katherinehanson. Google is more likely to display your name in a search and you will appear more reputable (assuming your profile is also complete of course). You can also better control what people see when they search for your name on search engines which will also return the most recent information about you.

Click here for a copy of my LinkedIn ebook:

LinkedIn Profiles & Company Pages ebook

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