Tag Archives: Website

Soci@lite’s Miniclass: What is Guest Blogging?

Guest blogging involves either writing blog posts to be published on other bloggers’ blogs, or another person writing a blog post to appear on your blog. Guest blogging is used by many bloggers because it is a really effective method to drive traffic to your website and as well as enabling you to network with other bloggers from your industry. Guest blogging also helps with branding and getting your name or company in the spotlight, building your social media presence and gaining more industry experience.

How 

  • Research your topic and write the post before you pitch it to a submission site
  • Find a blog that is accepting guest posts or contact a website that might be willing to accept a guest post
  • Introduce yourself and tell them what you would like to write about
  • Apply any suggestions or feedback from the host site concerning your content
  • Include an optimised backlink to your website in the byline
  • Vary where you post
  • Respond to comments left on your post
  • Include an author bio and introduce yourself to your readers
  • Read other articles on the host website
  • Promote your guest post to social media websites

Where

  • The first and best place to start your research is the search enginesGoogle, Bing, Yahoo and the like. Compile a list of sites that you would like to contact for guest blogging
  • Consider maintaining a spreadsheet detailing the name of each site, title of the article you submitted, contact name, email address, page rank, anchor text and the date that you submitted your article
  • Try to seek out well-established blogs which feel offer you the best opportunity to attract like-minded readers as your own site
  • Contributing your knowledge or experiences on other websites will also create a line of communication and encourage new readers to visit your website
  • Find well-known websites or blog authors in your industry and contact them with a polite email enquiring as to whether or not they are willing to showcase one of your articles
  • There are also a number of blog submission websites which rely solely on the submissions of guest bloggers which can be extremely helpful as long as they target your audience

What

  • Submit to a website or blog where the content will be valuable or useful to its audience and ensure your content is unique and easy to read
  • Be honest, straightforward and demonstrate your knowledge

When

  • Wait until you have established a well-written blog and are confident in your blog and article writing abilities
  • It is most beneficial to guest post whenever you have important or link worthy content to share
  • Unique content is always the best way to target potential customers because it guides readers to your material

Guest blogging can be extremely mutually beneficial. The host site/author is provided with link worthy unique content and a link on your site and you as the guest blogger have the opportunity to not only direct traffic back to your website but content is king. Posting unique content will help your search engine ranking and hopefully search engine traffic no end. Guest blogging can also help you to gain backlinks, increase traffic, develop your company brand and acquire new customers.

Eight Etiquette Tips for Newsletter Sign-Ups

1. Make Sign Up Valuable

Most people want reassurance that if they sign up for a Newsletter, it will provide them with valuable information, not simply clutter their inbox with irrelevant content. Most are also wary of what information is delivered to their inboxes and fear being inundated with emails that are not relevant to them and also sent too frequently.

2. Make Sign Up Easy

Subscription to a website’s newsletter should be a two-click process in essence – enter your email address, click subscribe, receive an email and confirm sign up. Don’t make it unnecessarily laborious for your potential subscribers if you want them to sign up.

3. Make Sign-Up Prominent

This could be done via a sign-up box in your site’s sidebar (ideally at the top) which is then visible on every page of your website. On Soci@lite’s website I have provided the user with the ability to view a sample Newsletter so that they can see for themselves the type of content they will typically receive via email. This link also opens in a new window so that they don’t navigate away from the sign-up page.

4. Calls To Action & Ethical Bribes

Offer users with an incentive for signing up to your Newsletter, be it a free e-Book, download, Tips & Tricks on a certain topic each month, etc.

5. State How Often You Send Out

You should indicate exactly what they will receive by registering and how often they will receive those updates, i.e. at a set time each month, periodic updates with interesting topical news, how-to tips, links to resources, etc.? Or will they receive promotional emails that alert them of special offers and new products? Or are they receiving short messages that alert them of upcoming events, recent community activity, company news, etc.?

6. Provide A Link To Back Issues

On Soci@lite’s website I have provided the user with the ability to view all the Newsletter Back Issues so that they can see for themselves exactly the type of content they will typically receive. This link also opens in a new window so that they don’t navigate away from the sign-up page.

7. Consider your Target Audience

Technically, email Newsletter registration should purely function as a mechanism for collecting subscriber email addresses. Many organisations however see this as an opportunity to capture information about their target audiences and ask more questions than the potential subscriber may be comfortable with. As with every web form it is important for you to consider what you are going to do with the information you have collected from your subscribers. If you do not have a clear requirement or plan for the information requested then it does not belong in a registration form and should only be requested from your Captive Audience (see below).

8. Leverage Your Captive Audience

Also dd a newsletter signup link to any thank you page on your site, i.e. where visitors are sent after purchasing a product, completing a form, etc. They have already trusted the site for some form of transaction and are therefore your Captive Audience – they may well therefore be interested in receiving more information from you.

Regardless of how you decide to capture information and from whom, always ensure that you clearly state what you intend to do with that information.