In the final part of this four-part blog post I talked about Tabs & Apps, Advertising & Promotions, Check-Ins, Facebook Notes and Facebook Analytics. So, here goes with Part 4 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!
# 16. Import Contacts/Invitations
As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point # 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions