Love it or hate it, Facebook is well and truly ingrained in the National Consciousness and is the UK’s most popular social network with industry experts predicting a monthly spend of 500 million hours online in 2012. Facebook has also captured the hearts and minds of the business community and continues to dominate Social Media with over 50% market share of visits to all social networks. A Facebook business page is an online marketing tool which should be used as a messaging service to build your community and establish your business online as an authority on your industry….
My name is Katherine Hanson. I run Soci@lite, a Social Media Management & Training company helping businesses to navigate the world of Online Marketing. This blog's mission is to demonstrate how we should embrace Social Media, not simply why. After all, Social Media is the online equivalent of word of mouth, which really encapsulates its usefulness to businesses.
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