Social Media is the online equivalent of word of mouth, which really encapsulates its usefulness to businesses. Blogs are popular because they allow readers to leave comments in an interactive format. People post blogs but also build social relations with their readers & other bloggers. Plus writing regular blog posts on your website is a great way to increase search engine traffic & and keep your customers and target audience returning to your website regularly.
What is a Blog?
Weblog – a journal written online and accessible to users of the internet. A website featuring a writer’s experiences, observations and opinions, often with images & links to other sites. Blogging isn’t just about the text – video, audio, images and other media also play a vital role … these are otherwise known as Vlogs, Podcasts and MP3s.