Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 4 of 4)

In the final part of this four-part blog post I talked about Tabs & Apps, Advertising & Promotions, Check-Ins, Facebook Notes and Facebook Analytics. So, here goes with Part 4 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

# 16. Import Contacts/Invitations

As long as you are using Facebook as your Page, you can invite a whole host of people to Like it and increase your number of Fans exponentially. This is absolutely my recommended port of call when you first set up a Business Page because they are already your captive audience and therefore incredibly influential in growing your Likes through their own Newsfeed. As I said in point # 14., the people who have Liked your Business Page have effectively endorsed your business to their friends. And this kind of social proof is an integral driver of a consumer’s buying decisions

Brainstorm to Blogging Success (Part 2 of 2)

What is your motivation for writing blog posts? To produce content which will drive traffic back to you website rather than relying purely on search engine optimisation? To be ahead of the game with your business’ Social Media and build new connections or solidify your existing relationships? Or perhaps you simply find blogging an incredibly rewarding activity especially when you start to see followers, likes, shares and comments? Whilst your objective for writing blog posts may be subjective and individual, your goals should not be.

In Part 1 of Brainstorm to Blogging Success we shared three of our most recommended Tips:  What Does Your Target Readership Need and Want, Reader Engagement & Social Proof. In Part 2 we talk about Commenting on Other Blog Posts, Key Influencers and how Content is King.

#4. Comment On Other Blogs Yourself 

Whilst a very effective way of promoting your blog is to visit other blogs and websites and comment on them, what I don’t mean by this is to simply leave backlinks to your own blog or website. Followers will quickly cotton on to this tactic and frankly, in most cases, be turned off by the blatant self-promotion.

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 3 of 4)

In Part 3 of this four-part blog post I talked about Tagging & Commenting as your Page, Google Search Results, Contests/Competitions, Business Page Admins/Owners, Featured Page Admins/Owners and Featured Likes . So, here goes with Part 3 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

# 12. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, website link or iFrame – these are just a few examples of how you can utilise your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customisable to your own business’ needs. You can even set up an Amazon or eBay!

Brainstorm to Blogging Success: (Part 1 of 2)

What is your motivation for writing blog posts? To produce content which will drive traffic back to you website rather than relying purely on search engine optimisation? To be ahead of the game with your business’ Social Media and build new connections or solidify your existing relationships? Or perhaps you simply find blogging an incredibly rewarding activity especially when you start to see followers, likes, shares and comments? Whilst your objective for writing blog posts may be subjective and individual, your goals should not be.

In Part 1 of Brainstorm to Blogging Success we share three of our most recommended Tips:  What Does Your Target Readership Need & Want, Reader Engagement & Social Proof.

Better Business Blogging – How, What, Where (Part 1)

Social Media is the online equivalent of word of mouth, which really encapsulates its usefulness to businesses. Blogs are popular because they allow readers to leave comments in an interactive format. People post blogs but also build social relations with their readers & other bloggers. Plus writing regular blog posts on your website is a great way to increase search engine traffic & and keep your customers and target audience returning to your website regularly.

What is a Blog?

Weblog – a journal written online and accessible to users of the internet. A website featuring a writer’s experiences, observations and opinions, often with images & links to other sites. Blogging isn’t just about the text – video, audio, images and other media also play a vital role … these are otherwise known as Vlogs, Podcasts and MP3s.

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 2 of 4)

In Part 1 of this four-part blog post I talked about a Personal vs. Private Profile, It’s Not About You! and your Brand Newsfeed. So, here goes with Part 2 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

#5. Tagging & Commenting As Your Page

Isn’t it great when your friends and family Tag you in photos you didn’t know you were in or at a location you were both at? All well and good but imagine if your Facebook Business Page name could only be Tagged or commented on by them – it would be a very limited audience, right?

Email Marketing – Seven Savvy Sweeteners!

Newsletters are a quick, easy and FREE way to drive traffic back to your website and keep your customers and target audience returning regularly.

1. Communicate

Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

2. Targeted Messaging

Create different lists for different types of contacts based on their interests, etc. They are then more likely to respond and act on your email because it is more impactful.

Better Business Blogging (part 2) – Why, When, How

A Note on WordPress

WordPress is one of the most popular blog-publishing applications in the world used by millions of individuals, businesses & organisations. It allows up to 10 users – enabling different people to post different blogs at different times. Each user may be authorised with different privileges, e.g. publishing, editing, etc. It integrates elegantly with Facebook, Twitter, LinkedIn and other platforms. You may use templates, search-engine friendly links and widgets (drag-and-drop sidebars, Facebook Like boxes, etc.)

It automatically skim reads your content and suggests relevant or popular keywords (as do Podcasts) to tag your articles with. You can publish material retrospectively based on original date, e.g. existing testimonials/blogs. You can make special blogs ‘sticky’ – which means you can choose what to promote regardless of publishing date and it give you free analytics to measure the impact of your blog and traffic to your website.

Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile! (Part 1 of 4)

I was compelled to write this four-part blog post after meeting so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services and are, in my opinion, really missing a trick. And then there are those who either misunderstand the separate entity concept of a Facebook Business Page or mistakenly think that it gives people a portal to their private lives online. I have even met business owners who to my dismay have set up multiple Facebook accounts with separate log-ins – so much unnecessary work for them.

In the process of writing, this has grown from an initial Blog Post to a four-part series of Posts because I just kept thinking of more compelling reasons for using a Business Page rather than a Facebook Profile. So, here goes with Part 1 of my Nineteen Nuggets for your Noggin – the main differences/benefits of a Facebook Business Page over a Personal Profile to showcase a business or brand and why we simply must all have one!

Seven Reasons Why Emotions Are Still Being Ignored In Business – GUEST POST on HR Review

As consumers we continually make emotional decisions yet many businesses operate on the premise that all customers are rational and logical and buy based on Product, Price, Place and Promotion. Why is it that the heart of the same person brought to tears by a tragic story in the news can turn to stone as soon as they walk into the office on a Monday morning to resume their role as a leader or manager?  Showing that you care and value customers still appears to be an anathema for many; here are seven suggestions as to why this has happened and continues to do so….

Click here to read the article in full.

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